For some small business owners, interacting on various social media outlets has become second nature. For others it has been somewhat intimidating and they have never really ventured into any social media space.
Regardless of where you fall on this spectrum, social media is a great way to promote a new product or service your business is offering. With product-based businesses especially, promoting new products across multiple social media channels allows you to be competitive in your marketplace and reach as many of your potential customers as possible.
Depending on your key customer demographics, certain social media strategies may prove to be more effective than others in promoting your business. Here are a few avenues to get you started:
It seems to be harder these days to get exposure for a post on Facebook. This means that you need to stack the odds in your favor and utilize the latest and greatest features. What worked a year ago might not yield the same results today.
Twitter is the quick hit version of Facebook in the social media world, depending on your target audience. Life moves fast on Twitter, and to begin to understand what works and what does not, you have to jump in with both feet. With only 140 characters to get your message across you have to be concise and to the point.
A picture is still worth a thousand words. This is part of the reason that Instagram needs to be part of your social media strategy. Making Instagram an effective part of your online marketing strategy these days is more than just posting some nice pictures of your product.
Related: Getting Started with Instagram
Wildly popular among Millennials ages 21 through 35, Snapchat is gaining in popularity across all demographics. With over 400,000,000 messages every day, getting your small business on Snapchat is a must!
This is the tip of the iceberg when it comes to crafting an effective social media strategy for your business. Each business will have it’s own unique mix of social media channels that will ultimately work for them. The key is to arm yourself with some solid pointers to get you started and move forward.