How to Post Videos to Instagram

Instagram is an ideal platform for sharing visually compelling stories. Instagram has capitalized on the saying “a picture is worth a thousand words,” and companies have profited greatly from marketing on Instagram. A video, however, is worth a thousand pictures.

Videos are invaluable to online marketing. Just consider this: 90 percent of online shoppers say they find a video helping in making shopping and buying decisions. 80 percent of Internet users recall watching a video ad they watched in the past 30 days. If that weren’t enough, here’s the icing on the cake: Consumers are 64 percent more likely to buy a product or service after watching a video about it.

how to post videos to instagram

That’s why you may want to consider using Instagram video for your business as part of your marketing plan. Instagram video marketing is an ideal tool for small businesses, and it needn’t cost much—or, like these other great free marketing tools, anything at all. Read on for instructions and tips on how to post video on Instagram and get the most from your company’s Instagram account!

Why Post Video to Instagram?

Instagram is best known for photos, but videos have been a huge hit on the mobile platform. Instagram videos create two times more engagement on average than Instagram photos do. They also have a higher rate of shares on Twitter and other platforms.

Companies, taking note of this, are hopping on the Instagram video bandwagon—of all brands on Instagram, 62 percent of them have shared at least one Instagram video. Why? Because Instagram videos are among the most effective methods of advertising.

Related: Getting Started with Instagram for Small Business Marketing

You can use Instagram video in the same way that you use Instagram for business already. Whether you’re running an Instagram giveaway or just posting visually appealing content, the value is similar.

How to Post Videos to Instagram

When Instagram first launched its video feature in 2013, uploading videos wasn’t easy. Users were limited to a few seconds of video feed captured live on their mobile device. Now, users have more options. Users can record video directly into the app and post pre-recorded videos. Instagram now offers the ability to trim clips, edit videos, add filters, and more.

There are three methods of sharing videos on Instagram:

  1. Record a video through Instagram and post it right away,
  2. Record a video on your mobile device and post it later, or
  3. Post a pre-recorded video file on Instagram.
  4. Create a Video with Boomerang

While all three methods are fairly simple, posting a pre-recorded video file is a bit more challenging. If you want a professional-grade video edited on a platform off of Instagram, it may require working around Instagram’s limited capabilities. Here’s how to post a video in each of the three ways.

1. Recording a Video through Instagram

Recording and posting a video to Instagram is easy. Videos may be between three and fifteen seconds long.

To record and post, simply follow the below instructions:

  1. Tap the camera icon on the bottom of the Instagram app ig photo icon
  2. Tap Video or the video icon IG video icon
  3. Record the video by holding down the red circle.
  4. Tap Next on an iPhone or the arrow on Android IG android arrow icon

You can add any of Instagram’s standard filters, captions, or tag people or add a location before posting.

2. Record a Video on your Smartphone and Post to Instagram

You may also post any videos that have already been recorded on your mobile device. You will be presented with the same editing and filter options as you would have had you recorded the video from scratch. You can record a video on your smartphone outside of the Instagram app and post it to Instagram.

To do so follow these steps:

  1. Tap the camera icon on the bottom of the Instagram app ig photo icon
  2. Tap the video icon IG video icon
  3. For an iPhone, tap the box at the bottom right to access your iPhone’s videos. For Android, tap the dotted icon to access your phone’s videos IG android icon
  4. Choose the video you wish to upload. For iPhone, tap Next at the top.
  5. Tap the scissors icon to cut the video to the required 15 second length IG cut icon
  6. Tap Next on an iPhone or the arrow on Android IG android arrow icon

3. Uploading Pre-Recorded Video to Instagram

Editing video on a mobile device is a bit of a pain because mobile devices do not have the quality or capability professional editing software does. For high-quality videos, we recommend filming and editing outside of Instagram.

While most of the time video recorded on Instagram will be good enough for your business, certain businesses like photographers, videographers, or real estate agents may opt to edit their video on computer software. If you’ve worked with a video professional for your business and want to upload an existing video, here’s how to do it.

In order to be uploaded to Instagram, your video must:

  • Be rendered in a square aspect ratio. This means that the output has to be a square aspect ratio. The dimensions themselves don’t matter—the video can be 100×100 or 1000×1000 or anything else—so long as the ratio is equal.
  • Be 15 seconds or less. Instagram limits video to 15 seconds.
  • Be available on your smartphone or a file-sharing platform (ex. DropBox).  You may only upload photos and video to Instagram from a mobile device—you can’t upload your video from a desktop computer.

To create a professional-grade video for Instagram, film and edit your footage as usual. Render it according to the specifications above before exporting it. Then simply save it to a location that can be accessed with your mobile. You can even email it to yourself and download it to your phone. Easy!

4. Creating a Video with Boomerang

In October of last year, Instagram launched a new video app: Boomerang. Boomerang allows users to make short videos out of photographs. Boomerang takes a burst of photos and stitches them together for a mini video that will play forwards and backwards in succession. This video can then be posted directly to Instagram, no editing required.

Boomerang is a separate application from Instagram. In order to use it, you have to download the “Boomerang from Instagram” app. Once you downloaded Boomerang, creating a Boomerang video is straightforward. Simply open the app and hold down the circle button. Boomerang will automatically record.

Visual only, you cannot create Boomerang videos with sound. These videos are meant to uniquely capture and convey a series of motions, so focus your target on something interesting. Subjects that make for good Boomerang videos: moving subjects, changing facial expressions, quick tutorials, etc.

Instagram video is a great marketing tool for your business. Have you used Instagram video successfully? Let us know in the comments below.

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