Google posts are intended to promote your business and drive customer action. Active posting on Google is a great way to boost your online presence, promote what’s happening at your business, and attract customer attention.
Here are the Post Options on Google
Depending on what’s happening at your business and what kind of post you want to broadcast, you can select from the following four post types in Google:
What’s New
The ‘What’s New’ posts are an easy way to give important information to potential customers – whether you are changing store hours, or have product news you want to share. Here are a couple steps you can take to create a news post:
- Choose any new info about your business that you want to use to promote your business
- Add a picture that accurately represents the news you are announcing
- Write a post detailing the news you are promoting. Be creative to catch the attention of potential customers
Add a button for the customer call to action - Click Preview to make sure the post accurately represents what you are offering
- Click Publish when the post is ready
Events
You can use Google posts to generate interest in your businesses upcoming events. Promoting events is a great way for you to attract potential customers. Here are a couple steps on how to create an event post:
- Choose a name for your event. Make the title interesting to catch the attention of potential customers
- Add a picture to your post. Make sure that it accurately represents the event you are holding
- Choose a start and end date to your event (this is a required step)
- Add a Call to Action button if you can offer more info on your website (this is optional)
- Click Preview to make sure the post accurately represents what you are offering
- Click Publish when the post is ready
Offer
Offers bring in interested customers looking for great deals. Use the free promotional opportunity of Google posts to share any current specials or offers at your business. Here are some steps on how to create a Google offer post:
- Give your offer an interesting name
- Add the enticing details for your offer
- Add a picture that represents the offer you are promoting
- Choose a start and end date (optional)
- Add terms and conditions if there are rules regarding your offer (optional)
- Add a coupon code, if your offer is redeemable in-store (optional)
- Link your website through Link to redeem offer if it is an online coupon (optional)
- Click Preview to make sure the post accurately represents what you are offering
- Click Publish when the post is ready
Product
Show off the products you’re promoting, or any favorite customer products with a Google post. It’s a great way to showcase your goods and services to potential customers. Here are some steps on how to get started with offer posts:
- Add your product name. Be specific on the title to draw in customer attention
- Choose a picture of your product. It’s best to make sure you have a bright picture so customers can clearly see your offering
- Add details for your product. Be creative with your description!
- Add a price or price range for your product
- Add a button to call, visit the website, learn more, etc
- Click Preview to make sure the post accurately represents what you are offering
- Click Publish when the post is ready
Here’s how to create a Google post
- Log into your Google My Business account
- Select Posts
- Click on Write Your Post
- Then, choose what kind of post you want to broadcast. Click What’s New, Event, Offer or Product
- Add the post content
- Click Preview to preview the post
- Click Publish to post
