If you followed our guide to creating successful contests on social media, such as our guide to Instagram giveaways and how to run a Facebook contest, then there’s no doubt you saw a ton of success. You likely had high user engagement, increased brand awareness, and maybe even got some new customers to boot. But all good things come to an end, and now your contest has ended. The last step of any social media contest is picking and announcing a winner. Here are some tips on how to pick a winner for social media contests.
Picking a winner depends on the type of contest you ran. If your contest was a like and share or a tag a friend contest, then picking a winner will be random. However, if you ran a Facebook photo contest or caption contest, then picking a winner will be more subjective.
Choosing the Best Entry for a Social Media Contest
If you laid out certain criteria for your contest, you’re going to have to evaluate who was most effective at meeting those criteria. For example, if you ran a photo contest, then you’ll need to pick the best photo of the bunch, whether it was based on aesthetics or uniqueness. This can be a bit tricky, as picking the best photo is subjective and depends on individual tastes. If your contest was subjective, make sure to let all the other participants know how a winner will be chosen.
This is why it is in your best interest to give detailed instructions at the outset of your contest. Not only will this help provide guidelines to those who want to enter the contest, but also to be used as a way to pick the winner when the promotional period is over.
There are also more quantitative ways to measure a winner. For example, if you ask participants to tag other users on Instagram or Facebook, you can pick a winner based on who actually followed directions.
How to Pick a Winner
With an objective contest like a “like and share” or “tag a friend”, picking a random winner is easy. This works best when there is no way for participants to stand out from the crowd. For example, if all someone had to do to enter the contest was use a certain hashtag on Twitter, there is no way one person could do it better than another. Therefore, it is only fair to pick a random winner from a list of names. It’s important to make sure to use a tool for this though, in order to be the most impartial to contestants.
Contest Winner Generator
The easiest way to impartially pick a winner is by using a pick a winner generator. These tools pick a random name or number from a list of entries. If you’re looking to find a pick a winner generator, there are plenty of tools out there that can help you with this. You could do it the old fashion way, and enter every single contestant’s name, but that would likely be way too time-consuming, especially if you had a ton of engagement. Fortunately, there are a number of tools that you can use to make picking a contest winner simple.