As mobile devices continue to push the boundaries of modern technology, more and more people are shying away from the use of traditional desktop computers. In fact, in 2017, mobile devices accounted for 52% of all online traffic (Source: Statista), a trend which has shown no signs of slowing. As a result, search engines like Google have begun making the shift toward a “mobile-only” future, urging brands and individuals to make their website more mobile-friendly and responsive.
If you’ve been debating whether or not you should make the change, you can read more about why you should make your website mobile-friendly here. In addition to reaping all of the immediate benefits for your business, it’s also going to help protect your brand from mobile device innovations in the future. In this article, we’re going to discuss a few simple ways to make your website more mobile-friendly without needing to be a code wizard.
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5 Ways to Make Your Website More Mobile Friendly
1. Keep Plugins and Pictures to a Minimum
It’s only natural to want your website to look it’s best. No matter what kind of template or site builder you’re using, there’s no shortage of complex widgets and plugins that add fun, interactive features to your pages. However, while fancy plugins and flashy pictures may make your site look impressive, too many can actually slow your website’s loading speed down.
Google has already stated that later this year, they will be using site speed as a ranking factor for mobile searches (Source: Google). In an effort to continue catering to the modern internet user, Google understands that people today want to find information as quickly as possible. What this means is, if someone spends a few seconds too long waiting for your website to load, there’s a good chance they’ll go to one of your competitors instead. Running a simple website speed test, such as through Pingdom.com can give you a good idea of where you stand. If your website suffers from too many pictures and plugins, take some time to go through them all and really determine the ones that create the best user experience. It’s important to attract customers and hold their attention, but don’t overdo it.
2. Make Website Text Easier to Read
Nothing will scare people away faster than a wall of tiny text that requires them to zoom in and scroll from left to right so they can read. If you’ve been on the receiving end of this experience, how long did you stick around on that site? Probably not very long, so neither will your visitors. It may take some trial and error to see which size works best, but start by working with a font size of 14px to see the difference it makes for users.
In addition to font size, you’ll want to break up blocks of text into small paragraphs and bullet points where possible. When someone lands on your page, the first thing they do is quickly scan the content to see if they can easily pick out the information they’re searching for. Make it easier for them by creating smaller sections and bullet lists that they can quickly digest.
Headlines and titles are where you’ll want to pepper in the most keywords because it’s often the most prominent text on a page. These are the lines that draw the most attention from visitors, so make sure they’re concise and don’t run the full length of the screen unless necessary. It’s also good practice to keep a fair amount of white space between sections so you don’t overwhelm visitors with too much at once.
3. Make Your Business Easy to Reach
It’s easy to automate everything with technology, but at the end of the day, people enjoy being in contact with other people. Though this may sound like business 101, from the homepage, you want your company’s contact information to be visible so it’s easy for customers to get in touch. If visitors have to search your website for basic contact information, not only is that going to leave them with a bad experience, but they’ll be less likely to become paying customers.
Another good mobile marketing practice is to place a “click to call” button on all of your important pages, making it even easier for potential customers to act in the moment. Since there’s a good chance they’re using a mobile device to check out your website, implementing “click to call” buttons is a simple way to maximize conversions. In fact, 88% of users searching for a local business from a smartphone call or visit that business within 24 hours (Source: Social Media Today).
Lastly, you should also include a visible Google Maps icon so visitors can easily navigate to your company’s location. Even if they’re not in the area, it’s an easy and free way to ensure you’re capitalizing on all of the opportunities your website creates. (Not on Google Maps? Check out this post.)
4. Use YouTube Videos
In recent years, video content popularity has been on the rise, proving to be one of the best ways to grab and hold the attention of website visitors. Whether you create your own content or draw from relevant sources to add more substance to your web pages, it’s important to consider the way they display on mobile devices. There’s a range of video formats you can use for desktop websites, however, many of them don’t translate properly over to a mobile device, negatively affecting the experience users have.
YouTube videos, on the other hand, are responsive by nature, automatically adjusting in size depending on the device. This is the best way to ensure your video content is displaying properly across all formats and having maximum impact on visitors. Now, if you have videos that aren’t in YouTube format, it can be fixed by simply creating an account and uploading them to YouTube so they can be converted.
5. Use a Responsive Template
Responsive themes are naturally built to convert your website into a mobile-friendly format. Even though you may have to make some minor fixes and adjustments so that everything displays the way you want it to, overall, it’s going to drastically reduce the amount of work you’ll put in as opposed to the time-consuming changes a non-responsive theme requires.
If you want to create a more customized experience, more than likely you’ll have to either know a little bit of coding or hire someone to do it. The good news is, many responsive themes come with a plethora of plugins and flashy features that require little to no experience to use, allowing you to build a mobile-friendly website your customers will love.
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