• 7 Steps to Increasing Blog Traffic

How to Increase Blog Traffic

When it comes to promoting your business blog, I’d love to be able to tell you that all you need to do is start writing blog posts and wait for Google to send a tidal wave of traffic your way, but it’s just not that easy. Sure, any blog post is better than having none, and yes, sometimes you can write a real traffic magnet without even trying. However, if you want sustainable and growing traffic to your blog, an SEO strategy is a must.

How to Increase Blog Traffic

What is Blog SEO?

SEO (search engine optimization) is a set of techniques applied to the pages of your website to get them to show up more prominently in search results. Your blog is an extension of your website, and every blog post you publish is treated by Google as a separate page.

Increasing traffic to your blog through SEO doesn’t need to be difficult. In fact, you can make things a lot easier on yourself with a little planning and thoughtful execution.

How to Increase Blog Traffic

The beauty of blog SEO is that it’s a whole lot easier and less technical than performing SEO on an entire site. In fact, you can do just about all of it right in your blog editor.

1. Choose the Right Topic

Choosing the right topic for your blog post is one of the most important factors in how much traffic you will get. A good topic is:

  • Educational: informative, thorough, instructional
  • Helpful: has takeaways, is inspirational or encouraging
  • Human: connects with the reader through emotional channels
  • Relevant: related to what your customers want to know the most about.

Writing engaging and high-quality blog posts is crucial for increasing your blog traffic. Google and other search engines prioritize value and credibility in their ranking.

2. Use Keywords

Even though you have a topic that is related to your business and provides helpful information, it’s not going to attract traffic if no one can find it. It’s important to make sure that for the topic you’re writing about, you find words that people will type into a search box to find information on that topic.

These are called keywords. For example, if you’re a roofer and your topic is valley flashing, most people looking for roofing services will not know to look up valley flashing. They might instead look up “ways to prevent roof leaks”. This phrase is what’s called a keyword (even though it’s a phrase), and keywords are the means to increasing traffic to your blog through organic search.

There are various tools for finding keywords for your blog posts, such as SEM Rush, and you can also refer to Google’s suggest feature in the search box.

3. Google Your Title

Now that you have a topic and a keyword that can help bring that information to visitors, it’s time to see if Google thinks the topic and keyword are related. Google takes user behavior into account when ranking, so it’s not arbitrarily determining what constitutes a relevant result. It’s bringing up the web pages that people are clicking on and staying on— as this behavior indicates that the page answers the question they are asking.

Google your proposed title and look at the content of the current results. If it’s along the same lines of the information you’re looking to write about, great! If it’s not, you need to change your keyword or your topic.

4. Write the Article

Writing the blog post itself is one of the easier parts of all this. Simply write what you have to say on the subject. If it makes it easier, structure it like the essays you wrote in high school with an intro paragraph and thesis statement, a few paragraphs supporting the thesis and a conclusion paragraph to wrap the whole thing up.

Writing optimized blog posts is not rocket science. In fact, it’s simple. Google searchers want web pages and blog posts that are easy to read and digest, and they prefer posts written by humans, not robots.

As you write your post, try to incorporate your main keyword into the content as often and as naturally as possible. You don’t want to stuff it into every sentence, but make sure you remember to use it a few times.

5. Add Images with Alt Tags for SEO

A well-written article on an interesting topic is great and all, but even the best blog posts feel a little stale without a couple of images to break up the text on the page.

When uploading an image to your blog editor, you are usually given a text field in the image uploader that says something like “Description” or “Alt”. This is text that is used by search engines to “read” the picture.  Make sure you write a clear description of the image, and if possible include your main keyword or one of your supporting keywords. This helps to strengthen the relevancy of your post to the keyword for search engines. Go here for more on optimizing images for search.

6. Create SEO-Friendly URLs

Many blogging platforms allow you to customize the web address, or URL, where your blog post will live. Search engines actually read the text of a web address as a cue to what the page might be about. That means that this is yet another place to use your core keyword to get an SEO boost. At the very least, make sure your blog is set up to use words in your URLs, and opposed to something like “?postid=12345”.

In addition, the URL shows up in search results underneath the title. If it’s something mysterious with random numbers or characters, people will be less likely to click on it. If it is close to the title above it, users feel more confident and secure in the click.

7. Share Your Blog Posts

The final step in increasing blog traffic is probably the most fun, and that’s sharing it with the world. This will increase the visibility of your business blog which will increase traffic.

  • Post the link to your Facebook business page with a short caption on what it’s about.
  • Tweet out a link with a short caption and relevant hashtags.
  • Include an excerpt in your next email newsletter and link it back to the blog post.

Google doesn’t necessarily give preference to articles that are being heavily shared on social media, but they don’t ignore it either. Blog articles that are heavily shared do tend to perform better, and they certainly start showing up in the search results faster. Share, and encourage your readers to share as well.

That’s it! A step by step guide for increasing your blog traffic through SEO that doesn’t require much more work than your normal blogging routine. Use this guide the next time you sit down to blog and you’ll put yourself in a much better position to get more traffic from Google.


  1. Jon K H says:

    Hi Chris, Nice post.

    I agree sharing is the most fun. The interaction and getting people involved, and it sends those all important social signals to the search engines.

    • Chris says:

      Thanks Jon, I’m glad you liked it!

      Social sharing is definitely the easy part. You’re probably already on there anyway, might as well show off a little!

  2. J P Nayak says:

    Short & nice post covering some vital SEO steps.
    Great job Chris, described most valuable basics of SEO very intelligently.

  3. Emarketers says:

    The worst thing you can do with a blog is not update it regularly, especially with new blogs. You need to update your blog regularly. If you can update daily, do it; if you can only update a couple of times a week, do that. Stick to a content creation schedule and move forward.

  4. IEMLabs says:

    Yes on-page SEO is a biggest factor now a days. Websites should be well optimized and content also should be unique and resourceful. Thanks for this article. I am waiting like this technical content for SEO.

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