Collecting email addresses for marketing purposes isn’t always the easiest task, especially since modern consumers are so spam-conscious. Worst of all, you have to worry about whether or not you’re collecting true emails and not just ones that people use to unlock prizes while keeping their main address a secret. No matter what industry you’re in, an email marketing list never stays static — it’s constantly changing. It’s not uncommon to lose subscribers every week or even every day, which is why it’s so important to be constantly looking for fresh leads. Since email marketing doesn’t appear to be going away any time soon, in this article, we’ve provided a few simple tips and tricks you can use to start growing your email list.
Related eBook: Email Marketing for Business Owners (free download)
10 Ways to Grow Your Email List
1. Offer High-Value Opt-In Incentives
The internet has no shortage of low-value opt-in offers such as newsletters, weekly or monthly updates, and the famously vague “join our email list”. Today, consumers are pros at not giving out their email, so you need to create an offer that’s simply too good to pass up. To do this, entice visitors with things like eBooks, whitepapers, and even video courses. Simply put, the more value you provide to visitors, the more email addresses you’ll collect.
2. Create Multiple Opt-In Offers
Opt-in offers aren’t always going to be a home run with every website visitor. Just as you would utilize list segmentation with your existing customer base, you need to do the same with your opt-in offers. Rather than have one form on your homepage, create multiple offers throughout your website that each offers their own unique reward. By doing this, if you strike out with a visitor on one page and they continue reading through your site, you’ll still have more chances to collect their email if an opt-in offer on another page resonates and piques their interest.
3. Offer Higher-Level, Gated Content
Sometimes, before a website visitor is willing to hand over their email address, you have to first build trust. To do this, grab the attention of visitors with free content (such as an informative blog post) that covers a certain topic at its most basic level. At the end of the post, offer access to bonus content that covers the topic at a higher level with advanced strategies by giving you their email address. If they read through the entire blog post, there’s a good chance they’re interested in the topic and eager to get more of it.
4. Create Emails That Remarket Themselves
Just as great content is needed to collect emails in the first place, it’s also needed to turn existing subscribers into free advertisers for your business. When’s the last time you read about or watched something that was so entertaining or informative you just had to share it with friends? Probably not that long ago. Current subscribers can sometimes be your most powerful weapon when it comes to growing your email list. Work on creating email content that inspires shares and don’t forget to include a “subscribe” button on the bottom for new readers or watchers.
5. Perform A/B Testing
The art of capturing emails is tough to master, even for marketers that have been doing it for their entire career. Collecting emails is just like any other form of marketing, so it’s just as important that you track performance to optimize and maximize results. A/B testing is a simple way to see which aspects of your email collection forms are working and which ones aren’t. With this, you can test everything from ad copy to design elements and come up with a winning formula.
6. Visually Stunning Opt-In Forms
As visual creatures, people are naturally drawn to colors and well-designed graphics. While the copy you use in your opt-in forms is highly important, so too is the way the form looks. Use your brand’s colors and theme to come up with creative forms that look fun and capture attention as visitors are browsing through your site or their social media feed. Don’t be afraid to play around different design elements because the more exciting you make your forms, the more people are going to fill them out.
7. Promote Content on Social Media
Just because you have a big following on social media doesn’t mean they’re all email subscribers. Social media is a great resource for growing your email list because you can instantly broadcast your content to thousands of potential customers. Whether it’s a new blog post or the unveiling of your latest, all-inclusive eBook, promoting content on social media can help funnel consumers to your email collection pages. Even if you’re not directing them to a collection form, getting more visitors to your site will expose them to other strategies you’re employing.
8. Offer Subscriber Discounts
While this one is as old as marketing itself, offering subscriber discounts still reign as one of the most powerful strategies for growing your email list. The bottom line is, no one likes to pay full price and everyone likes to feel like they’re getting some kind of deal. Whether it’s a one-time offer in exchange for their email, or a weekly discount code that applies to different products each time, make it too good to pass up.
9. Host a Contest
What better way to collect more emails than by tapping into the competitive spirit that lives in all of us? Hosting a simple contest with some form of valuable giveaway is a powerful method for grabbing the attention of otherwise difficult-to-reach consumers. To make sure they remain a subscriber and don’t just opt out after they have (or haven’t) won their prize, be sure to encourage subscribers to stick around. Rather than potentially burning bridges with the consumers that didn’t win, offer them some kind of consolation prize like a coupon or piece of content.
10. Offline Events
Don’t forget about good old fashioned offline marketing tactics! If you are hosting an event, have a physical list where attendees can enter their name to receive updates or a particular offer you are running.