Every business owner wants to put their business on the map. While the metaphorical intent of that statement—the growth of one’s business—is a worthy goal, today, we’re going to be focusing on the literal interpretation: how to get a business on Google maps.
While getting your business on the first page of Google can increase traffic to your website, getting your business on Google Maps can increase traffic to your store. When you put your business on Google Maps, you are paving the way for greater brand reach. Customers searching for, say, coffee, in their local area will open up Google Maps in search of that cup of joe and discover that your business (a café) is just a few minutes away from their location. With no work on your end, you’ve just scored a new customer!
Getting on Google maps can also increase website traffic because your Maps listing contains your website.
The more easily and frequently your business’s name appears on Google Maps, a trusted source of information, the more people will start trickling in. Even if you don’t own a brick and mortar store, you can benefit from the exposure Google Maps provides.
You may now be saying, “Alright, let’s do it. Tell me how to put my business on Google.” We’ve got you covered. We’ve outlined the process—which is FREE, by the way—in this easy-to-follow, step-by-step guide.
Search for your business on Google Maps. If it shows up, this means your business is already listed.
If your business does not show up, you’ll see a prompt to add a missing place.
To add your business as a place, click the prompt that shows up in the search result.
Provide your name, address, and category. Your category selection is important as it enables your business to show up in results for searches other than your business name (like “appliance repair “). These are the searches being performed by potential customers!
In the category box, you’ll see a drop down box with common categories, but you can also start typing in your industry keyword(s) to see the most closely matching categories.
Adding your business as a place will put your business on Google Maps, but that doesn’t ensure you will rank on Google Maps. In order to rank for searches relevant to your business (and get new customers), you need to optimize your listing. This requires submitting accurate information and updating it as needed, which requires you to have ownership over your listing.
Anyone can add a place (which is why your business might show up on Google Maps even if you yourself haven’t added it.) In order to be able to add and update your information, you need to claim your listing.
To claim your listing, click on “Claim this business” once you’ve added your business as a place.
This postcard is inscribed with a verification PIN, which you will then input online to complete the verification.
Phone verification, email verification, and instant verification do exist but are only available for select businesses. Here is Google’s page on verifying your business listing.