Every business owner wants to put their business on the map. While the metaphorical intent of that statement—the growth of one’s business—is a worthy goal, today, we’re going to be focusing on the literal interpretation: how to get a business on Google maps.
Why Put Your Business on Google Maps?
While getting your business on the first page of Google can increase traffic to your website, getting your business on Google Maps can increase traffic to your store. When you put your business on Google Maps, you are paving the way for greater brand reach. Customers searching for, say, coffee, in their local area will open up Google Maps in search of that cup of joe and discover that your business (a café) is just a few minutes away from their location. With no work on your end, you’ve just scored a new customer!
Getting on Google maps can also increase website traffic because your Maps listing contains your website.
The more easily and frequently your business’s name appears on Google Maps, a trusted source of information, the more people will start trickling in. Even if you don’t own a brick and mortar store, you can benefit from the exposure Google Maps provides.