Though digital media marketing is incredibly valuable nowadays, it’s important not to forget about the most basic (yet effective!) form of marketing there is: word-of-mouth marketing. Customer referrals, which bring in new, likely-to-be-loyal clientele, are some of the best contacts a company can make. In fact, referrals are a powerful selling tool. How does one learn how to get referrals? Lucky for you, we’ve got a guide right here.
Asking for referrals is essential to bringing in valuable new clients. It’s human nature; people would much rather do business with people they know—or people recommended to them—than with total strangers. Few things are as effective to converting people to your business than a ringing endorsement from friends or family.
There are additional benefits when it comes to the quality of the new customers you are bringing in. Since people are most likely to hang out with others like themselves, the new customers trickling in will already be enthusiastic about what you have to offer. They’ll already be members of the crowd you’re looking for, and therefore more likely to purchase your merchandise. Best of all, thanks to your referrer, they already trust your company. Brand loyalty and evangelism is just a stone’s throw away from there.
Perhaps you’re still building your client pool, and would like to focus on more multi-faceted and dynamic ways of bringing in business. For those asking themselves, “How do I get clients?” we’ve got some tips for you here.
When it comes to asking for referrals, there’s no use in being shy or sheepish. You may get some referrals without trying—simply by virtue of your high quality of service, for example—but it pays more to be proactive.
If you’re wondering how to get more referrals, incorporate these good habits into your daily business routine:
[Related: How to Make Facebook Work for Your Business]
As the saying goes, “a person who feels appreciated will always do more than what is expected.” Always, always show your appreciation to someone who has given you a client referral. Never simply take their referral without a word, or without a follow-up and a thank you.
At the very least, send them a nice email expressing your appreciation or send them a hand-written note. Or if they’ve provided you with an exceptionally valuable referral, consider one-upping yourself with something more substantial, such as a tasteful gift or treating them to lunch. Here are some more customer appreciation ideas for you.
Remember, showing appreciation is always worth the effort! If you don’t want to put money into it, don’t fret. A heartfelt thanks, in whatever form it takes, is always well-received.
If you think of your business as a network of connections, it’s easy to see how referrals easily play into your marketing structure. Referrals expand your web, netting you more “flies” and, in turn, more profit. It’s vital that you always remember the importance of face-to-face marketing techniques, like asking for referrals, and integrate them into your daily activities. You’ll find it quickly becomes second nature, and the referrals will start rolling in. Watch your business grow organically and reap your success!
While it’s great to get sales or client referrals from others, your referral pipeline will be short if you don’t reciprocate. Make a note of clients or businesses who refer customers to you so that, when applicable, you can return the favor. Not only will this ensure that referrers continue to refer business to you, but it’s good business karma!
Of course, face-to-face marketing should be only one part (albeit an important one) of your marketing efforts. Pair your referral techniques with even even more ways to promote your business.