Your customers are not designers but know they know the needs of your market well. After all, they are your market! Feedback from clients about your website gives you the right direction to create experiences that relate to their needs and preferences. But it’s not always possible to arrange a call or a face-to-face meeting to ask for or discuss feedback. Also, these verbal means of getting client feedback can take time, and you’re looking to make changes to your site quickly.
Your website feedback process needs to be laid down considering the facts that:
To get quick, meaningful, organized feedback from clients, you need to make it easy for your clients to share their feedback. Here are three guidelines to help you get meaningful feedback on your business website from your clients.
Avoid asking vague, open-ended questions like “How does the website look?” or “What do you think? An answer of either good or bad is not going to help you make improvements. You will only be doing guesswork. To avoid guesswork:
Ask your clients straightforward questions, like:
Such pointed questions help the client focus on the right things and help you to get closer to an appealing look and feel for your website.
Keeping customers in the feedback loop is important as their insights help you dig deeper into the end customer needs and pain points. Therefore, ask for specific information and keep asking continuously, but don’t ask for too much information at once. This may overwhelm them. Try doing a few rounds of feedback cycles to keep clients engaged and providing meaningful input.
As mentioned above, you want to make it as easy as possible for clients to point to issues directly on your website and make comments and annotations while reviewing it. You might think that this requires you to be sitting down in person with your clients. After all, asking them to view your website remotely and switch back and forth between your website and a notepad or word document—and to write lengthy descriptions—will make the client reluctant to share minor points which might enhance the usability greatly. You don’t want to lose those small chunks of useful info! Here are some tools that make it easy for your clients to easily review your website and give feedback on their own.
zipBoard is an online visual feedback tool where you can simply share your website as a link with your clients. Clients can review the shared version of your website and can add annotations to point out their concerns. It can be used in both the pre-development (brainstorming ideas) phase as well the web development (gathering and managing feedback) phase of your website.
Testimonial from the zipBoard blog: “zipBoard is great, as it allows us to offer a structured way to get client feedback without making them feel limited — and it is really easy for clients to follow too.” – Darren Ratcliffe, Founder at Digitl
Pricing for zipBoard starts at $0/month
Pageproofer is a website feedback tool where clients can add their feedback as sticky notes on the website itself.
Testimonial from the Pageproofer website: “Our clients love it. It makes the feedback process so much easier and saves a lot of time.” – Sandra @ Market8
Pageproofer pricing starts with a $20/month plan.
DebugMe is a visual feedback tool which lets your client to annotate on the website directly to point issues.
Testimonial from DebugMe’s website: “I love DebugMe. My clients can send me instant feedback about my website designs with a single click.” – Melinda Skriba, Freelance Designer
DebgMe pricing starts with an $8/month plan.
Redpen is a feedback tool where you can ask for feedback from clients by providing them with a private link. Clients can add feedback as comments which point to the problem area on the website.
Testimonial from Redpen’s website: “ I’m such a fan of Red Pen, so much easier to communicate with clients!”- Shila Griffith
Redpen pricing starts with a $20/month plan.
Remember: clients aren’t concerned with what channel you use to collaborate or to gather feedback, as long as it’s easy for them to provide that feedback.24 Perhaps what’s even more important is that you are asking for and valuing their input, which will help to build your relationship with them.
The feedback medium you choose should suit your workflow and at the same time should be easy for your clients to understand and communicate through. Don’t complicate the process at any stage. Using a simple feedback process and asking simple straight questions is the key to success when seeking client feedback.