Social media has become increasingly important for small businesses. With over one billion users, Facebook is one of the most important social media sites in the world. Many small business owners wonder: Should my business be on Facebook? And more importantly, business owners and entrepreneurs also want to know how to use Facebook for business. If you’re still asking yourself these questions, you should get started with our post on Creating a Social Media Marketing Plan and once you’re ready to create a Facebook business page, come back for an easy to follow tutorial to get your business page on Facebook right away.
The following article will explain how to create a Facebook business page separate from a personal page. It will also show you the reasons why you should have a Facebook business page versus a personal Facebook timeline for your small business.
Facebook business pages used to be called Facebook Fan pages, so if you’re still confused about the terminology don’t worry, they’re both the same. You don’t need to have multiple Facebook accounts to setup a Facebook Business Page. Your business page will be managed under your personal account, but it will be separate from your personal Facebook profile.
Here are some of the advantages of having a fan page for your business:
If you determine that your audience is on Facebook and you want to communicate and engage customers through Facebook, we recommend that you set up a Facebook business page. This Facebook business page will become a hub for you to interact and engage with your customers and prospects at a very personal level. You can tell them about your business, your products, news and you can also answer their questions about your business. You can also tag people on Facebook to further increase engagement. It’s a great way to establish a conversation with those that are interested in your products or services.
At this point, Facebook will send you a “Welcome to Facebook Pages” email.
Having a full profile is critical to maximize your chances of getting found both on Facebook Search as well as on search engines like Google. For Facebook optimization, fill out every item of your basic profile!
You are going to see your Facebook page admin panel. Here you can start working on making your Facebook page a great place for customers and leads to learn about your business. First, you should click on “Like” to like your own business page!
If you want to become a pro, download our ebook to make Facebook work for your business.
Remember that nobody wants to go to an empty place so don’t start promoting your page until you’ve posted a couple of times. If there is no content on your Facebook business page, people are unlikely to click on “Like” when they first land on your page. If you’re eager to start, you can upload a beautiful picture for your cover photo and set your hours of operation. Start posting a couple of things, both comments as well as pictures and videos (people engage with visual content). When you feel comfortable, you can invite your close friends to like your Facebook page. Eventually, as you begin to build a conversation with those people who like your page, you can invite others and potentially even use Facebook Ads to promote your page and get more likes on your Facebook posts.
This is just the beginning, but you’ve learnt how to create a Facebook business page and you’re now ready to start building an audience on Facebook and start engaging with it!
1. Image Credit: Pixabay