• How to Check Engagement on Facebook, Instagram, and Twitter

How to Check Engagement on Facebook, Instagram, and Twitter (1)

Social media marketing is a must-have for all businesses today, but you can’t just set up your profiles and let them go stale. You need to be publishing quality posts regularly and communicating with your audience. But what makes a quality post? How can you hit your goals? How can you even know what your social media goals are? This varies from business to business, but the key to identifying what works for your business is in the data.

Taking the time to analyze your audience’s behavior is essential if you want to expand your reach, increase your engagement, and get more customers from social media. Here’s how to check your engagement on Facebook, Instagram, and Twitter.

Related eBook: Social Media Pocket Guide (free download)

How to Check Engagement on Facebook, Instagram, and Twitter (1)

How to Check Engagement on Facebook

You‘ve worked hard to build your audience, but Facebook penalizes you if the audience does not stay engaged. This means if your audience doesn’t interact with your posts, Facebook gradually reduces the number of times your audience sees your posts in their News Feed. A higher engagement rate typically also means you’re growing your audience quicker.

To check your engagement on Facebook:

  • Open Insights for your Facebook Page
  • Select Posts
  • Scroll down to the section titled Your 5 Most Recent Posts
  • Click on the header to see a list of All Posts Published
  • Use the drop-down menu on the right and choose Engagement Rate.

how to check facebook engagement

 

The Engagement Rate is the number of comments, shares, clicks, likes expressed as a percentage of the total people a post reached. An engagement rate of above 1% is good, 0.5% to 0.99% is average, and anything below 0.5% needs improvement.

We recommend taking a look at the details for each post to understand how your fans interact with your posts.

Select Likes, Comments, Shares from the drop-down on the right-hand side. Since shares and comments require more from a user than a simple like, they are more heavily weighted and reach more users. This data provides great insights as to what messaging works best for your audience.

 

How to Check Engagement on Instagram

If you have an Instagram Business profile, you have access to engagement analytics. Tap your profile icon on the bottom right of your screen to see your profile home. Then tap the graph icon on the upper right. Here you will see three tabs: Activity, Content, and Audience.

  • Activity shows you profile visits, website clicks, reach, and impressions
  • Content will tell you how many posts, Stories, and promotions you had for the week.
  • Audience will give you a breakdown of your followers, including gender, age range, and top locations.

If you don’t have an Instagram Business profile (you need one!), you can also do the following to monitor and respond to follower activity with your profile:

  • Choose to receive push notifications whenever a user comments on or likes your posts
  • Commit just a few minutes every day to checking your tagged photos to make sure you haven’t overlooked any customer comments or questions.
  • View your photo map from time to time to make sure you haven’t missed any customer comments, compliments, or questions from photos posted to your business location.
  • Do a hashtag search for your business name and custom hashtags.

How to Check Engagement on Twitter

As a small business, your Twitter account can be a great tool to promote your business and engage with your customers. But do you know how your engagement stacks up? To see your engagement on Twitter:

  • Log in to Twitter and visit analytics.twitter.com
  • Select the Tweets tab at the top of the page.
  • Choose a time frame, such as 7 or 28 days.

Here you’ll see impressions, engagement and the engagement rate for each tweet.

In general, a good engagement rate is between 0.5 and 2.0%. Pay attention to the tweets with the highest engagement rate to understand which messages resonate most with your followers. Also be sure to pay attention to impressions and calculate the % of your audience who saw your tweet. If it’s lower than 30%, you might try tweaking it a bit and tweeting it again.

Keep an eye on your engagement on Facebook, Instagram, and Twitter so you can learn what works best for reaching your audience. Taking the time to analyze this data will save you time and increase the effectiveness of your social media marketing in the long run.

ThriveHive
ThriveHive
ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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