Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your website. The value increases the authority of your site in the mind of the search engines and helps improve your site’s SEO.
The reason why Google puts such a high value on backlinks to your website is because backlinks are one of the few things on your website that you cannot control. That means that if someone does link to your site, Google trusts that the links are relevant which boosts your ranking. So, how do you build high quality backlinks to your website so that you can rank higher in search engines? Here are some ways that you can build inbound links to your website for your local business.
Turn to those who you do business with. If you know of business owners who also blog or who have related services, ask them to include a link on their website or blog to your site.
It doesn’t matter what the business owner does, as long as the link to your website is relevant in some sort of way. Almost any potential partner is a potential source of a link so ask people you know and offer to link to their website too!
Partnering with other business owners or local businesses for events is a great way to increase brand awareness and name recognition in your local market. It’s also a great way to get high quality backlinks that can boost the SEO for your local business. If you participate or sponsor an event, ask for links to your website or blog from your fellow event partners. In turn, include links to others’ websites who are involved in the event.
In many industries, there are one or two (sometimes more) important industry associations or simple business directories that have a list of links to businesses. If the directories are free, be sure that you have your company listed. Be a little more cautious of paid directories, which may not be worth the money. If you’re interested in working with paid directories, ask around first to see if other local businesses have found them useful.
Most of the links generated in social media have what is known as a “nofollow” attribute, which means that technically the links are not supposed to pass on credit in the search engines. That being said, Google does place some weight on the links that websites receive in social media. Make sure that you post your blog posts and links to your website in your social media posts.
When a media outlet decides to write something about your business, there is frequently a link that points back to your website. There are three common ways to generate this media attention; beg the press to cover you, get noticed by the press for doing something out of the ordinary, or pay for a press release. Any of the three approaches can result in some high value links to your website.
Bloggers and influencers are a great way to get high quality backlinks to your website. Influencers and big bloggers know the ins and outs of SEO and will be valuable inbound links to your business’s website. If you have connected to bloggers or influencers, make sure to ask them to include links to your website if your business is featured on their blog. Not only will it help boost your business website’s SEO, but it will also generate more traffic to your website when readers click through the backlink to your site.
There are millions of blogs on the internet and all of them face the same problem that you face with your own blog—they need content. For that reason, it has become a common practice for people to offer to write a blog article for someone else’s website. You need to offer exclusivity in these situations (you can’t also post the same blog article on your website because Google doesn’t like duplicate content), but what you get in return is a link back to your website. Not only will this link generate traffic directly from the blog, but the link will also improve your SEO.
Using these link building techniques, you should be able to rank higher on Google for industry and local search terms. What ways have you built high quality backlinks to your website? Let us know in the comments below!