Social media platforms like Facebook and Instagram started off as online communities for friends, then became a place for businesses to express their brand, and have since evolved into robust applications where users can get just about everything they need. One of the biggest reasons for this is the advanced search features offered by these platforms. Consumers can find products, people, places, and businesses just like yours. Read on to learn how to add your location to Instagram and why it’s important for the growth of your business.
Related eBook: Getting Started on Instagram (free download)
Every small business owner wants to put their business on the map to get found by more customers. Getting your small business on Instagram and immediately adding your business’s location is a great way to get your business in front of people who are active on the social media site—not just any people, but people who are most likely to become customers.
Instagram users add and search locations for a variety of different reasons. Whether they’re daydreaming about a vacation, looking to learn more about a city, or searching for tasty dishes at your restaurant, locations on Instagram give users the ability to tell their followers where they are. Here’s a quick rundown on how to tag a location on Instagram, how to search for a location on Instagram, and how to hashtag a location on Instagram.
A location tag, also known as a GeoTag, on Instagram puts a place on a literal map. Location tags tell your followers where you are or where the picture was taken.
If you have a brick and mortar location like a store, office, restaurant, salon, or studio, tagging is a great way to literally put your business on the map on Instagram. A location tag provides your physical address and location on a map so that customers can find your business. Always use tags when posting from your Instagram account, even for an Instagram contest—you never know where your next customer will be!
To tag a location on Instagram:
One of the benefits of adding or tagging a location on Instagram is that users can search Instagram by location. This is commonly done when a user is looking for a restaurant or event to attend or when they stumble upon a picture taken at a location and want to see more. When using Instagram for your business, always add the location of your business so that your pictures will come up in a location search.
To search a location on Instagram from the search icon:
To search a location on Instagram from a photo:
In addition to using the Instagram app to search locations, you can always search locations on websites or apps like Gramfeed that allow you to search locations based on a map or address.
Instagram used to allow you to create a custom location, but it has since changed. Custom locations can no longer be created directly on Instagram, rather they must be created through Facebook.
It is unlikely that you will need to create a location on Instagram, as most of the data on the app is taken from Google and Facebook. Most users will not run into this issue if they already have a Facebook business page or a Google My Business page. However, if you need to create a location on Instagram, you must first log onto Facebook to create a location on Facebook and that location will show up on your Instagram account.
Although physical location tags are important to use on Instagram, if you want to increase the reach of your business’s pictures, you should include relevant hashtags as well. In addition to custom hashtags or event hashtags, use a location hashtag that will help others find you even if they’re not looking for your exact location.
Examples of location hashtags include:
Related eBook: Hashtag Marketing for Small Business Owners (free download)
Follow this simple guide and you should be ready to leverage location tags and searches to increase your visibility and get found by more potential customers.