Every small business owner wants to put their business on the map to get found by more customers. Getting your small business on Instagram and immediately adding your business’s location is a great way to get your business’s name and location in front of people who are active on the social media site.
Instagram users add and search locations for a variety of different reasons. Whether they’re daydreaming about a vacation, looking to learn more about a city, or searching for tasty dishes at your restaurant, locations on Instagram give users the ability to tell their followers where they are. Here’s a quick run down on how to tag a location on Instagram, how to search for a location on Instagram, and how to hashtag a location on Instagram.
How to Tag a Location on Instagram
A location tag, also known as a GeoTag, on Instagram puts a place on a literal map. Location tags tell your followers where you are or where the picture was taken.
If you have a brick and mortar location like a store, office, restaurant, salon, or studio, tagging is a great way to literally put your business on the map on Instagram. A location tag provides your physical address and location on a map so that customers can find your business. Always use tags when posting from your Instagram account, even for an Instagram contest—you never know where your next customer will be!
To tag a location on Instagram:
- Tap “Add Location”
- Search for your location.
- Select it and post the photo.
How to Search Instagram by Location
One of the benefits of adding or tagging a location on Instagram is that users can search Instagram by location. This is commonly done when a user is looking for a restaurant or event to attend or when they stumble upon a picture taken at a location and want to see more. When using Instagram for your business, always add the location of your business so that your pictures will come up in a location search.
To search a location on Instagram from the search icon:
- Tap the Search icon.
- Tap Search.
- Tap Places.
- Enter location name (this is usually the name of the business).
To search a location on Instagram from a photo:
- Tap the Location.
- All of the photos tagged at the location will come up.
- Search through the pictures.
In addition to using the Instagram app to search locations, you can always search locations on websites or apps like Gramfeed that allow you to search locations based on a map or address.
How to Create a Location on Instagram
Previously it was possible to create a custom location, but Instagram has recently changed. Custom locations can no longer be created directly on Instagram, rather they must be created through Facebook.
It is unlikely that you will need to create a location on Instagram, as most of the data on the app is taken from Google and Facebook. Most users will not run into this issue if they already have a Facebook business page or a Google+ page for your business. However, if you need to create a location on Instagram, you must first log onto Facebook to create a location on Facebook and that location will show up on your Instagram account.
Although physical location tags are important to use on Instagram, if you want to increase the reach of your business’s pictures, you should include relevant hashtags as well. In addition to custom hashtags or event hashtags, use a location hashtag that will help others find you even if they’re not looking for your exact location.
Examples of location hashtags include:
- City hashtags such as #Dallas and #Charlotte
- Local location hashtags like #GoldenGateBridge or #Stowe
- Local industry hashtags like #Chicagofood or #IGersBoston
- Small business friendly hashtags like #eatlocal and #shoplocal
Follow this simple guide and you should be ready to tag locations on Instagram for your business!