How Do I Get Found on Google Images?
Getting found on Google Images is just as important as getting found on Google Search and Google Maps. While language and text can help customers to get an idea of the services you offer, Google Images provides an entirely different experience for the potential customer. For visually-appealing industries, like interior design or landscaping, Google Images is especially important because customers want to be able to see your services. You’re not selling your services by talking or writing about them, you’re selling then based on how they look.
How to Optimize Your Images for Google Search
This post goes into more depth on how to get found on Google Images and build strong SEO, but we’ll cover the steps briefly here. When adding images to your website, there are four steps to consider:
Size: Make sure your file size is the smallest it can be while still maintaining the highest quality and proper image size. Large files will slow down the load time of your site which will impact your web search optimization as well.
File Name: Make sure that the name of the file you’re uploading to your website from your computer clearly describes the image and contains keywords you’re targeting for the page on which the image is being placed. For most content management systems like WordPress, an uploaded image becomes a URL and/or media file containing the name of the computer file. Naming the file beforehand will ensure the proper keywords get included in the URL and media file name.
Alt tags or attributes: Alt text is simply the text alternative of an image, which enables Google’s crawlers to “see” an image and know what it’s representing. Every image you upload to your website should contain alt tags, and the alt tag should include the keywords you’re targeting with that image.
Captions: The caption associated with your image can also strengthen the signals to Google about the picture and help it to get found in the proper Image search.
Final Tips for Getting Found on Google
Whether you’re trying to get found on a Maps, Web, or Images search, there are three key fundamentals to maximizing your success.
Google Your Keywords
When you optimize a page or post for a particular keyword, perform a Google search for that keyword first. If you don’t research what keywords you want to target, you won’t know if matches up with the type of content Google provides for that keyword. If your business sells camping supplies and you’re trying to get a post on your latest product to rank for “lamp”, you will not have much luck.
If you perform that search in Google, you will find that there are thousands of desk lamps and floor lamps being sold, rather than a camping lamp. To get that page to get found on Google, you’ll need to adjust your keyword targeting for that page to be more specific. Remember that Google takes user behavior into account to categorize and rank pages, so it is serving up what its users are looking for when they search these terms under Google images.
Google prioritizes users having a secure experience. If your website, images, or Google My Business profile appear to be untrustworthy, then Google will rank your images and website lower and lower in search results. Make sure the page titles and meta descriptions that show up in Google search results accurately reflect what they will find on the page when they click on it. While backlinks are a great way to build strong SEO, you need to make sure that the sites you are getting backlinks from are reliable and trustworthy as well.
Finally, make sure that your business listing information is consistent across all platforms and published content, as well as your images. The more Google can learn about your business and verify these learnings as truth, the higher it will rank you and the more likely you will be to get found on Google Images.
High-quality content and images that provide a useful, secure, and satisfying experience for users will make Google favor you content over competitors. Beautiful and relevant photos, fast website load time, and a secure and updated website will push your images to the top of results. Staying at the forefront of Google images can be a challenge amongst so much competition, so it is vital to make sure your content of the highest quality.
Your Google My Business listing is the secret weapon to getting found on Google. Are you using it to the fullest? Find out with our free tool below: