During the holiday season, it’s easy to get caught up in a flurry of activity and not spend the time necessary ramping up your holiday marketing efforts. With all the noise from big retailers and eCommerce shops, it’s increasingly difficult for small businesses to stay visible. Luckily, the same marketing channels that big retailers use to promote their services and products can be just as effective for small business owners.
In this article, you’ll find holiday marketing tips as well as creative ideas for various marketing channels on how to promote your business during the holiday season. We’ll give you guidance on how to boost both your online and offline holiday marketing efforts and bring customers through your door.
Related eBook: 50 Holiday Marketing Ideas (free download)
Here are some ways to leverage the holiday season on your business website:
The holiday season can inspire a lot of great content and gives business owners an opportunity to show their personality a bit. Writing seasonally-themed blogs can also provide a boost to your website traffic as well as foot traffic to your store.
Related eBook: 130 Ideas to Rock Your Business Blog (free)
Big retailers and eCommerce stores start their holiday email marketing as early as late September and many consumers are already suffering from email marketing fatigue. How can you write emails that stand out from the barrage of promotional emails? The key to crafting a well-received marketing email is to make it timely, personable, relevant, and clear.
For your short-term marketing goal of increasing holiday profits, offer your customers exclusive deals or coupons. Think about exactly what would attract your customer’s attention to create an offer that your customers will respond to. One way to write an email that provides value to your customers and also promotes your business is to send out a newsletter rounding up the most popular gift items and offer a limited-time special on them.
If you’re not using email marketing to promote special offers, send personalized eCards thanking your customers for their patronage. This can help to nurture relationships with current and potential customers and facilitate loyal customers.
Social media is a critical component of a successful holiday marketing campaign. Here’s how to make the most of it during the holidays.
Most of your customers are constantly connected to their social media accounts via their smartphones. Reach your customers while they’re out shopping and push a mobile strategy during the season.
Be sure to have fun with social media and get your customers excited about the holiday season. Post questions for engagement like “What’s a good hiding place for gifts?”. Post a picture of a gift-wrapped box, ask your fans to guess what’s inside, and award the fan who guesses correctly. Social media posts like these are sure to inspire engagement.
Related eBook: Social Media Pocket Guide (free download)
Create kits and collections of your products that would make nice gifts. Post pictures of the gifts on social media to give potential buyers an idea of what it would be like to give (or receive!) that gift. Be sure to use gift guide hashtags as needed.
You can use video marketing during the holidays to promote products and services, or simply to thank your customers and wish your audience a happy and healthy new year. You could also take a more humorous approach and do a holiday singing video. There’s nothing better than outtakes.
It’s important not to overlook the impact of offline marketing this holiday season, especially for small business owners. Here are some offline marketing tactics to try:
Connect with other local businesses and organizations that are not direct competitors to cross-promote complementary products in your stores.
Holiday marketing isn’t just for Christmas, Hanukkah, and New Years. Whether you’re boosting your offline or online marketing efforts during this season, keep these other important days in mind:
–Small Business Saturday
-Free Shipping Day
Your website, email, social media, and offline channels can all contribute to a successful holiday marketing effort. Remember, there are many free marketing ideas that can easily be converted into holiday ideas with a few adjustments.
This post was published November 2017 and updated November 2018