Facebook is becoming less and less like a social media platform, and more and more like a visual search engine. You can search for posts, businesses, links, and people. You can filter by location or date, group or poster. Getting your business on Facebook and optimizing it to be discovered by more users is more important than ever. If you’re looking for ways to add a holiday theme to your posts this year, take a look at these ideas and real examples below.
Sway Aveda Spa presents a special holiday promotion for their gift cards: presented in an organza bag with chocolates for personal touch, or online for convenience.
They also made sure to update their cover photo with other features of their gift card deals.
Ogawa Coffee uses their beautiful froth art to attract buyers in the name of the holiday spirit. They also recommend what to order, which removes further barriers to entry for customers.
Ogawa is also a good example of using Facebook to announce your holiday hours.
If you’ll be closed, let your customers know when you’ll be back in again, and be sure to post at least a day or two in advance.
Doterra adds a seasonal spirit to their Facebook business page with a holiday-themed cover photo.
Real estate agents can do it too!
Another holiday marketing campaign to try is to post helpful holiday tips such as the one below.
Rather than focusing on a specific holiday, you could also post about a winter sale on Facebook. Even plumbing companies can get in the spirit!
No matter what industry you’re in, you can run a charitable holiday campaign. Encourage participation by posting about it on Facebook.
If you’re in the financial services industry, these holiday Facebook posts are super relevant but don’t limit yourself if you’re not. Everyone likes money-saving tips, and by attaching them to the holidays, you make them relevant to your audience.
This lifestyle influencer took her holiday-themed cover photo a step further by making it a tutorial video on how to tie a bow. This is a great way to add immediate value to your Facebook business page.
This DIY influencer has a video on her Facebook page that shows you how to make various types of handmade greeting cards. In addition to being helpful, she uses humor and singles’ pain points to resonate with her younger audience.
(This is just a screenshot from the video.)
If you’re sponsoring a local event, share it on Facebook. This home heating company is also able to promote their business as their services are relevant to the winter season.
Here’s another local cause-related post:
Celebrate the holidays by giving discounts to followers who mention you in their social media posts.
This window and siding company used Facebook to announce their December holiday special. While it doesn’t have a picture, it does include all of the necessary details and a clear call to action.
This is a great way to integrate your offline and online marketing. This dental group is encouraging phone calls through their Facebook business page, with a “code phrase” for saving $100.
Even if you don’t change the colors or cover photos of your accounts to be seasonal, posts with holiday decorations will help to embellish your page.
There’s a lot of focus on Christmas gifts and 2018 gadgets during the holiday season, but don’t forget about items people are looking for to attend their gift-giving events!
Don’t forget about Instagram and Google My Business! (Yes you can post to your Google listing). Here are some helpful blog posts to help you with these platforms:
There are a number of ways to use Facebook to reach new customers, engage current customers, build your audience, and promote your business during the holidays. If you are already running any promotions or sales, start by posting about them on Facebook. If you are strapped for time and resources, simply posting some seasonal pictures will help followers and customers to know that you’re active and available to serve them.
This post was published November 2018 and updated December 2019