The holidays are upon us and holiday business promotions are too! In addition to sharing your season’s greetings and holiday sales across social media, make sure to spread the word through email marketing as well. Email marketing has been around forever, but it is by no means obsolete. Email marketing is still a very effective marketing tool, provided you get your audience to open your emails! Here are some examples of email subject lines for the various holiday marketing campaigns you’ll be promoting this year.
We also have a post: Catchy and Effective Email Subject Lines—you can adapt these to holiday emails as well.
An easy start to a holiday marketing campaign is to create one that’s non-denominational. The holiday season spans from November through January so a simple holiday subject line is a good place to start for your marketing emails. Once you get the hang of it, you can tailor emails to specific holidays.
Related: 50 Holiday Marketing Ideas (free eBook)
Thanksgiving is the time for being grateful to your customers and is the perfect time to craft creative email subject lines centered around appreciating your customers. Good ideas for email marketing campaigns are customer appreciation sales or offers. Make sure to include Thanksgiving themed graphics or pictures in your emails to make the content stand out once its opened.
Small Business Saturday is another promotional idea that you can use around Thanksgiving. Encourage customers to patronize your business on this day by sending them a reminder email with specials or promotions that you’re running or sidewalk sales that you’re having. Check out this guide to marketing for Small Business Saturday.
Related: 100+ Email Subject Lines that Work
The winter holidays are the perfect excuse to promote new items and service or to phase out old merchandise with a sale. Use an email marketing campaign to attract customers to your business by offering deals, loyalty discounts, or a gift packages or guides to entice customers.
Hanukkah is the Jewish celebration that spans over eight days. This holiday gives you the opportunity to send out multiple emails as part of an email campaign. You can even do an email campaign with the theme of eight days or nights. Hanukkah is often overlooked as a marketing opportunity so Jewish customers will be extra appreciative of any Hanukkah-specific marketing campaigns.
New Year’s is a time when people start fresh and make resolutions. It’s also a time to celebrate! Clear out extra stock with sales for the New Year or host events to get new customers. The start of a new year is the perfect excuse to begin a customer loyalty program for your business in order to retain and get more customers.
Related: Marketing Calendar
In need of a holiday marketing campaign that you can promote via email? Browse through 50 of them with our free eBook below:
This post was published November 2017 and updated November 2018.