• 30+ Effective Holiday Email Subject Lines

The holidays are upon us and holiday business promotions are too! In addition to sharing your season’s greetings and holiday sales across social media, make sure to spread the word through email marketing as well. Email marketing has been around forever, but it is by no means obsolete. Email marketing is still a very effective marketing tool, provided you get your audience to open your emails! Here are some examples of email subject lines for the various holiday marketing campaigns you’ll be running this year.

We also have a post: Catchy and Effective Email Subject Lines—you can adapt these to holiday emails as well.

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Holiday Email Subject Lines

An easy start to a holiday marketing campaign is to create one that’s non-denominational. The holiday season spans from November through January so a simple holiday subject line is a good place to start for your marketing emails. Once you get the hang of it, you can tailor emails to specific holidays.

Related: 50 Holiday Marketing Ideas (free eBook)

Holiday subject line examples:

  • Spread some cheer with us—open house sale!
  • Seasons Greetings and Holiday Savings!
  • Warm up to winter with us this Saturday
  • Holiday Super Sale!
  • Kickstart Your Holiday Shopping with Us!
  • 25 Tips for Healthy Eating this Holiday Season
  • Looking to get ahead of the holiday rush? Early sale starts now!
You’ll notice that some subject lines capitalize the first letter of each word, while others don’t. Play around with your subject lines and see which style looks best. What’s important is to stay consistent.

Thanksgiving Email Subject Lines

Thanksgiving is the time for being grateful to your customers and is the perfect time to craft creative email subject lines centered around appreciating your customers. Good ideas for email marketing campaigns are customer appreciation sales or offers. Make sure to include Thanksgiving-themed graphics or pictures in your emails to make the content stand out once its opened.

Small Business Saturday is another promotional idea that you can use around Thanksgiving. Encourage customers to patronize your business on this day by sending them a reminder email with specials or promotions that you’re running or sidewalk sales that you’re having. Check out these 40 Small Business Saturday marketing ideas.

Thanksgiving subject line examples:

  • Gobble up these Thanksgiving specials!
  • We’re thankful for our customers: Coupon Inside!
  • We’re giving thanks with 50% off!
  • Stuff yourself with savings
  • Early access to Black Friday deals
  • Gather ’round for savings!
  • Thanksgiving Schedule Changes & Weekend Specials
  • 28 Ways to Give Thanks at Suzy’s Spa
  • Savings to be thankful for—8 deals you can’t miss.

Related: 100+ Email Subject Lines that Work

Christmas Email Subject Lines

The winter holidays are the perfect excuse to promote new items and service or to phase out old merchandise with a sale. Use an email marketing campaign to attract customers to your business by offering deals, loyalty discounts, gift packages, or gift guides to entice customers.

Christmas subject line examples:

  • Gift Ideas for Everyone on Your List
  • 12 Days of Savings Starts today!
  • 7 Spa Treatments to Put You on the “Nice” List
  • Ho Ho Ho (Spend Less Dough)
  • You’re Getting Warmer – Packages from $59
  • Looking like Rudolph? Book a facial today!
  • 5 Easy DIY Christmas Decor tips
  • Our Winter Warmer Package Makes a Great Gift

Hanukkah Email Subject Lines

Hanukkah is the Jewish celebration that spans over eight days. This holiday gives you the opportunity to send out multiple emails as part of an email campaign. You can even do an email campaign with the theme of eight days or nights. Hanukkah is often overlooked as a marketing opportunity so Jewish customers will be extra appreciative of any Hanukkah-specific deals or offers.

Hanukkah subject line examples:

  • 8 Crazy Bites – Special Hanukkah Menu
  • Sale to Light Up Your Life
  • Challah for These Chanukkah Deals
  • 8 Days of Savings
  • We Like You a Latke!
  • Hanukkah Deals to Make You Dizzy!

New Year’s Email Subject Lines

New Year’s is a time when people start fresh and make resolutions. It’s also a time to celebrate! Clear out extra stock with sales for the New Year or host events to get new customers. The start of a new year is the perfect excuse to begin a customer loyalty program for your business in order to retain and get more customers.

Related: Marketing Calendar

New Year’s subject line examples:

  • New Year, New ‘Do—Get a $50 haircut!
  • Annual Membership Sale
  • 5 Fitness Resolutions to Break
  • Start your New Year Off Right—25% off Spa Packages
  • You First Look for 2016
  • Join Us in the New Year!
  • Let’s start this year right. 10% off throughout January
  • The holidays may be over, but the savings aren’t!

In need of a holiday marketing campaign that you can promote via email? Browse through 50 of them with our free eBook below:


This post was published November 2017 and updated November 2019.

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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