There is an endless number of social media marketing tools in the World Wide Webosphere, and each one has its own specialties, quirks, and features. The list is far too extensive to mention them all in one blog post. So, I’m going to discuss a few tools here that I’ve found to be the most successful. I’ll mention a few of my favorite features and a downfall of each social media marketing tool.
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5 Tools to Make Social Media Marketing Easier
1 | Agorapulse
Agorapulse is one of the more economical options for scheduling and managing posts. It allows you to connect multiple social media channels and also includes a social listening feed and some exportable reports, including competitor analysis. You can export reports in PowerPoint, making it super efficient for sharing data with your larger team or boss.
My favorite feature is the inbox that streamlines all your private messages and post comments from all of your social channels into one inbox. This means you can do all of your engagement and monitoring from one place. It also gathers engagement metrics so you can keep tabs on how well you’re doing with engagement, or, if you have a team working for you, keep tabs on how well your team members are engaging with customers. Plus, they have great customer support.
The major downside is that they recently removed their “apps,” which were helpful for creating Facebook quizzes, contests, polls, and more.
2 | WooBox
Contests, polls, and quizzes through WooBox are a great way to generate leads from Facebook as well as increase engagement. Since Agorapulse recently stopped offering quiz and contest tools, I was forced to find another tool as a supplement. Which brought me to WooBox. This tool worked seamlessly for the recent story contests and photo contests I ran. It also has options to create coupons, run sweepstakes and Pinterest “PintoWin” contests, and more.
The only downside I’ve seen is that it’s an additional expense on top of the tool we’re already using– rather than finding a tool that does it all.
3 | Hootsuite
WooBox offers some great contest tools, but I recently ran a video contest that required participants to upload videos from their phones. WooBox’s video contest only allows participants to share a video via a YouTube URL, which didn’t work for me. So I sought out Hootsuite’s video contest tool, and it worked flawlessly.
Hootsuite also includes a publishing tool, some great social listening tools and analytics. It is one of the most widely used social media tools out there, likely because it offers a free version that might be all you need for a small business. You’ll want to consider upgrading to the professional or business plans if you need to connect more than three social media channels, post more than 30 times per month, or collaborate with more than one user.
Hootsuite is about the closest I’ve found to a one-stop shop, but it doesn’t offer an integrated inbox that allows me to manage all of my private messages and comments in one place. I still love Agorapulse for that.
4 | MeetEdgar
Meet Edgar is a social media publishing tool that I absolutely love. It’s especially helpful if social media is only one facet of your job and you have a limited amount of time to dedicate to posting. MeetEdgar allows you to create an archive of great content that it will cycle through and be posted automatically. So, if you set Edgar to post once daily at 2:00pm, you can queue up 30 blogs or articles, and the tool will post all 30 of those articles until it reaches the end of the queue, and then it will start over from the top, reposting them in a random order.
The only downsides to Meet Edgar are that it’s expensive and it doesn’t offer any other features, so any social listening or contest apps you’d like to use would be an additional cost.
5 | Canva
Canva is a great tool for creating quick and beautiful graphical images, usually with a text overlay. You can use it on desktop or from your phone. It’s a lot cheaper, quicker, and easier to use than Photoshop, but still allows you to create some great content. They have a great free version which works well for my travel blog and social media channels. You might want to consider upgrading to the paid versions if you want to create GIFs, use your own branded fonts, or have access to their complete image and template library.
For more tools on creating graphics, check out 25 Free Tools to Rock Your Visual Marketing.
Though I’ve done lots of research and tested out many different social media tools, these five handy social media tools for your business really just scratch the surface of what is out there. The best advice I can give you is to prioritize what features are most important to you and identify your budget. Though having a “one-stop shop” may seem like the cheapest and most efficient way to go, sometimes the tools that are specialized work more flawlessly and with better results.
Best of luck finding the right social media tools for your business! For more help with social media marketing, download our Social Media Pocket Guide Below: