With Q2 in full swing, we wanted to take a moment to review Q1 and the state of online advertising for local businesses as we prepare for the rest of the year!
The data presented here includes Google and Bing search spend from Jan 2019 – Mar 2019 in North America, across 22 industries and more than 40 million impressions.

Across all of the data analyzed, overall average performance data was as follows:

• Clickthrough rate: 3%
• Cost per click: $5.55
• Conversion rate: 11%
• Cost per quality lead: $50
• Percent of conversions that were phone calls: 85%
• Percent of conversions that were online/form: 15%

Get the full data download now!