Feel like you’re doing the same thing over and over, and you’re not seeing different results?
You’re not crazy – you’re probably just not using your marketing tools effectively!
Lucky for you, that’s easy to fix. How?
1.) Pick the right tools
An important first step! How are you ever supposed to get leads and land deals when you’re reaching into an empty abyss while your customers are looking the other way?
1.b.) Speaking of your customers – who are they? Before you can officially pick your tools, you need to define your audience. Who you’re targeting affects how you’ll reach out to them.
Now, back to the tools. Are you trying to reach homeowners looking for plumbing services in your zip code? Try PPC. Want to engage with people and form customer relationships with information and news? Social media could be perfect. Just want to build brand awareness in your area? Display ads are the way to go. No matter what digital marketing tools you choose, make sure you’re choosing wisely based on your audience and goals.
2.) Follow best practices
Any strategy is only as strong as the effort you put into doing it right. Why bother spending your marketing budget on something if you’re not going to play by the rules and launch it properly? Make sure you’re researching the best ways to use your platforms and how to run your campaigns in order to fully leverage the power they can give you. When in doubt, reach out to an expert!
3.) Analyze and Adapt
After all your research and prep work, sometimes a campaign can still fall flat. If you’re not seeing the results you hoped for, or over time results have dropped off, take a look and the data. With any campaign, you should be monitoring your statistics and assessing your analytics to track how people respond to your ads, how they engage, and what they click on that drives leads and calls. Then, use this to make changes and evolve your campaigns to continually deliver the results you want to see, based on data so you’re making informed decisions about your marketing strategy.
4.) Try something new
Still feel like you’re stuck in a Groundhog Day, doing the same things and nothing changes? Maybe it’s time to branch out! Make bold choices and try something new. Try your hand at video ads, embark into e-commerce, or put a Live Chat feature on your site to grab customers in the moment. There’s always something new to try for your business! Dive headfirst into a new challenge, and you might just surprise yourself.
When your marketing is stuck in a rut and you’re not seeing results, it might be time to assess whether you’re doing the right things for the right audience. Take a step back and see whether you’re using your marketing tools efficiently and correctly for your customers.
This is just the beginning, but it’s a solid start for a long, healthy marketing campaign that’ll have you seeing results in no time.
P.S. In case you missed it – Punxsutawney Phil saw his shadow, so hunker down for 6 more weeks of winter!