Active posting on Google is a powerful way to promote your business in interesting new ways. Google now lets you add free posts directly to your business listing on Google Search and Maps. You can use the posts in many ways, for example, to announce upcoming events, highlight new products and services, share some interesting news, or communicate your special offers. It’s free, easy, and a highly visible way to show off all the great things happening with your business.
Google offers four different types of posts, and multiple posts can be live at the same time. Here are examples for all four types of posts.
Use this type of post to highlight anything that’s new with your business. Or use it to give prospective customers more info about what makes your business so unique. You cannot set a time frame for news posts, and they will automatically expire after 7 days. Regular posts about your business will make your listing much more interesting to prospective customers.
Now you can promote your upcoming and current events directly on your Google listing in Search and on Maps. It’s a great way to let your customers and potential customers know what’s happening at your business and gain their interest. Similar to offers, you’ll need to set the timeframe for your event – which may be a day, a month or even longer.
Offers should be used for limited time promotions. Upload a photo or video to support your message and draw attention to it. You’ll have the options to set up your offers for online redemption or with a coupon code for in-store visits! You’ll need to specify the time frame for your offer, which is the time the offer post will be live on Google.
Active posting can be a highly visible way to broadcast any new products or services that you might be offering – start a buzz by showing a picture of what you offer, as well as a description and price range. Product posts expire after 7 days.