Glossary

View Everything
When selecting this from the drop-down menu, you will get results from all of your campaigns as well as your organic traffic

Unique visitors
The number of visitors (each counted only once) that visited your website over the course of a 30 minute period.

Total Visitors:
The sum of unique visitors (for the date range and filter selected).

Average Time on Site
Total time spent by visitors on your site, divided by the total number of visitors (for the date range and filter selected). It is a measurement of engagement.

Average Pages Viewed
Total number of pages that your visitors have requested from your website divided by the total number of visitors (for the date range and filter selected). It is a measurement of engagement.

Website Audience Details
(Drill Down) Report showing visitor information such as Host (this is helpful for visitors from large corporations that have their own internet hosting), Total Visitors, Average Time on Site and Average Pages Viewed

Direct Traffic
The number of websites visits that came from some one typing your web address (url) directly in the browser.

Search Traffic
The number of website visits that came as a result of someone searching for a keyword on a search engine such as Google, Yahoo or Bing

Referral Traffic
The number of website visits that came referred from another website, examples of these are blogs, newspapers, press releases, etc.

Site Score
This score tells you how your website is doing based on its structure, keyword consistency and use of SEO best practices. This is also part of your Marketing Footprint Score, if you want to learn how to increase this score, click here (KnowledgeHive SEO).

Stickiness
This score tells you how engaging and fresh the content in your site is. It takes into account repeat visits to your website as well as the time they spend on the site and the number of pages they view. It is a measurement of how “sticky” your site is and how well it’s getting people to come back.

Top Traffic Sources
Lists the websites around the web are driving people to your website through links.

Top Organic Keywords
This shows you the keywords or phrases that people are typing into search engines to find your site.

Top Pages
This shows the pages within your site that get the most visits.

Top Activities
This shows you the different marketing activities and how many visits they are driving to your website.

Ad Words Impressions:
If you are buying Google Adwords, you are buying impressions. Impressions are the number of times Google displays your ad when a person searches for your business or its related content.

 

Touch points:
This is a measure of overall touches across multi channels that have created awareness for your business. It adds up unique web visitors, number of tweets times followers, number of friends who like your Facebook business page times the number of posts you share through the platform, emails with successful deliveries, direct mail (sent), and AdWords clicks (meaning the person saw your information in the search result and clicked on it.)

 

Engagements:
This is a measure of any action taken across any marketing activity that shows that the prospect wanted further information. They engaged with your content. For example: unique visits that didn’t bounce, those who clicked links you shared on Twitter or Facebook, opened emails, clicks on links in emails, and clicks to landing pages.

 

Leads:
A lead is defined as a person that has shown interest in your business by taking some action (i.e. filling out a web form, or calling a tracked number).

Qualified Leads:
This is a measure of the number of prospects that you looked at and checked that they were in fact a lead and not a sales call or a wrong number. (In “Contacts”, each lead can be marked as qualified using a checkbox when you edit the contact )

 

From our partner Constant Contact, here are some standard definitions of terms you may see concerning email within our application

Sent
The total emails sent, including bounces.

Bounces
Emails sent, but not received by your contacts.

Bounced percent
Number of bounced emails divided by the number sent.

Spam Reports
Number of complaints received from an email. (You can get this reports by contacting us directly)

Opt-outs
Contacts who unsubscribed from your list. (You can get this reports by contacting us directly)

Opt-out percent
Number of opt-outs divided by the number sent. (You can get this reports by contacting us directly)

Opens
Emails your contacts received and viewed.

Opened percent
Number of opened emails divided by the number of emails delivered (delivered = emails sent minus emails bounced).

Clicks
Contacts who clicked on a link within your email.

Click-through percent
Number of clicks divided by the number opened.


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