How to Get Your Business Website Noticed on Google (and Elsewhere) for Free
In this article, you’ll learn 15 free ways to get your website noticed by Google, on Google, and elsewhere online. We’ll be going into detail on each of the strategies below:
- Target your website pages for keywords
- Structure your web pages for Google search
- Create more pages
- Get on online directories
- Get verified by Google
- Use compelling page titles
- Work with influencers
- Create quality content
- Optimize your images
- Use Google Ads
- Provide outstanding customer service
- Post to social media
- Be shareable
- Use local media
- Target your traffic
Get Your Website Noticed By Google
The first step in getting your website noticed by people is to first get noticed by Google. Here’s how to do that:
1. Target Your Website Pages
Google doesn’t notice good websites. It notices relevant website pages that are best suited for specific searches. Make sure each page of your website clearly targets a topic. The more specific and targeted the topic, the greater the opportunity each page has to show up on the first page of Google and get noticed.
2. Make it Easy for Google to Crawl Your Pages
Google is constantly crawling the web, adding new pages to its index and updating its profile of existing pages. The easier you make it for Google to go through your website and learn what it needs to learn, the more quickly it can add you to its index and retrieve it for searches. This means:
• Inserting keywords related to your targeted topic in the title, URL, meta description, and image tags of your pages
• Internally linking your website pages so that your website as a whole is easier to crawl
3. Have More Pages to Be Noticed
Have you started a blog yet? Each blog post is an opportunity to get noticed on Google. However, don’t make the mistake of starting a blog just for the extra pages. Google ranks blog posts and people visit them because they provide helpful information or advice. If your blog is a trusted that resource increases the value you bring to the table, it will help your website to get noticed by people seeking information on Google.
4. Add Your Business Website to Online Directories
There isn’t exactly one place where you can submit your business website to Google. The good news is, there are many online channels where you can create profiles and add your website. The more places you list your business and add your website, the more you can get noticed over your competitors. Here’s where to get listed:
• Linked In
• Google My Business (We’ll get into this one below)
For example, Stateside Vinyl Siding has a Google My Business listing, so it shows up when you perform a Google Maps search for vinyl siding in Pawtucket. You can see their website if you click on their listing.
5. Get Verified by Google
As mentioned above, there isn’t one place to submit your website to Google. Google crawls the web and discovers your website pages depending on how easy they are to read and categorize. However, you can “submit” your business to Google Maps, with your website included in your listing.
1. Create a Google My Business Account
2. Find your business on Google Maps
(if it doesn’t show up, learn how to add your business to Google Maps)
3. Claim your business on Google Maps
Once you’ve claimed your business, you are now verified by Google and have the ability to edit and update your business listing. The more complete your business listing is, the more your business (and website) can get noticed by Google.
Get Your Website Noticed On Google
Once you’ve taken the proper steps to get noticed by Google, it’s time to proceed forth with getting noticed on Google, by the right people.
6. Use Compelling Titles
Adding keywords to the titles of your website pages will help both Google and searchers to identify them. But you want to get noticed, not just identified. To get noticed, create compelling titles—that is, aim to stand out but don’t overpromise anything or overdo it.
For example, if you’re a massage therapist and you’ve got a blog post on the benefits of hot stone massage:
• Not compelling: “Benefits of Hot Stone Massage”
• Too extreme: “Why Hot Stone Massage Will Change Your Life”
• Compelling: “6 Reasons to Try a Hot Stone Massage” or “6 Ways Hot Stone Massage Can Improve Your Health”
Aim for clear and captivating, not desperate.
7. Reach Out to Those Who Are Already Noticed on Google
Look for bloggers and influencers in your industry who have already captured the attention of a large audience. For example,
• Invite them to do a guest blog post on your blog. They will promote the post to their audience, helping to get your website noticed by more of the right people.
• Ask to get featured in one of their round-up, review, or social media posts with a link to your website.
• Offer to write a guest post for their blog, with a link to your website in the post or the author bio.
Regardless of which approach you take, be sure to reciprocate or offer something of equal value in exchange. Partnerships and collaborations are symbiotic relationships where both parties help one another reach a broader audience.
8. Rank Higher, Get Noticed
Writing about keywords and properly placing those keywords on webpages will help Google to notice you, but if you want more people to notice you, you’ve got to rank higher.
The secret to ranking higher on Google is quality. There are no shortcuts. Google looks at how long visitors are staying on your site and whether they’re going to other pages before exiting. To publish quality content that gets noticed, be sure to:
• Dive deep into topics and answer the most common questions associated with your keywords
• Include images, videos, and other media to hold attention
• Aim to provide an experience with your website, not just answers
• Monitor load times and optimize for mobile
• Obtain backlinks from other trusted sources on Google
Focusing on quality rather than ranking will actually help your business to rank higher on Google and get noticed by more people.
9. Get Noticed via Images
People search Google images more than you may think. If you have high-quality photos of your products or services, be sure they’re optimized to rank in an image search by doing the following:
1) Choose an appropriate file name
2) Keep the file size small to reduce load time
3) Add captions
4) Use alt text and title text
5) Include images in your XML sitemaps
10. Run a Google Ads Campaign
Paid search ads require a monetary investment but can really help out your online exposure, since they place your business at the top of search results. For example, if you search “personal trainer Boston”, the immediate view of the search results before scrolling contains paid search ads:
Other Ways to Get Your Website Noticed
11. Provide Noticeable Service
Many directories allow users to sort results by the number of positive reviews, so both the quantity and quality of reviews you have is important.
To get more reviews on Google and other platforms, make sure to:
• Provide outstanding services to your current AND potential customers. Value each individual, be genuine and transparent, and work to quickly resolve any issues, and you’re bound to get some positive reviews.
• Ask! Don’t be afraid to ask satisfied customers to drop you a five-star review. Most of the time the will be happy to do so, as long as you make it easy for them. If you’re feeling hesitant, start with a few loyal customers first.
• Respond to your reviews, both positive and negative.
Higher reviews will rank you higher on Google and directory searches, helping your business to get noticed by those who matter.
12. Post to Social Media
One of the simplest ways to get your website noticed is to actively post to your business’s social media accounts. You don’t have to promote your business every time (in fact, only about 20% of your posts should directly promote your business); you can post links to helpful how-tos and guides you’ve created, which live on your website. This makes for a win-win: your social media audience gains information and your website gets noticed.
Stay actively engaged on social media to get your posts to stand out. For example:
• Ask conversation-starting questions
• Join LinkedIn and Facebook groups
• Use popular or custom hashtags
• Direct people who have asked questions on social media to your site for answers.
13. Shareability = Noticeability
Rather than just your social media followers, why not get your followers’ followers to notice your website too? Use images, compelling captions, and relevant topics to maximize the appeal of your posts. This can cause a snowball effect of reposts and help you to cast an even wider virtual net.
14. Use Local Media
Plenty of local media outlets will give you mentions in their publications for free or for a reasonable fee. Reach out to local papers, magazines, radio stations and news channels with an interesting story about your organization or upcoming event and direct traffic to your website for more information. Placing ads in newspapers and local publications will also help to garner some newcomers to your site.
15. Leverage Small Opportunities to Get Noticed
Promote your website anywhere you can. Include it in your email signature, on promotional flyers, on invoices and receipts. You may even want to slap a decal on your car! The point is, the more eyes you get on your URL the more people you’ll see visiting your website.
16. Strive to Get Noticed by the Right People
If you want your website to get noticed, you must make it easy for Google to read, maintain it as a trusted resource for online users, and focus on driving relevant traffic to your pages. For example, targeting “personal trainer for women in boston” vs “personal trainer” will prevent you from getting men from Arizona calling you for your training rates, and that’s a good thing.
Follow the steps above and you’ll be capturing the attention of more potential customers.
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