Did you know that January 16, 2020 is Get to Know your Customers Day? With this important day coming up, we thought we’d share with you a roundup of blog posts that can aid you in familiarizing with your customers.
This day happens once every quarter, on the third Thursday of January, April, July, and October. (For the exact dates and even more observances, see our full, year-round Marketing Calendar.)
The Importance of Getting to Know Your Customers
Getting to know your customers reinforces that you value them. You may know inherently that you value them, but unless they themselves feel valued, you’ll be missing that important connection that allows you to effectively serve and market to them.
When you familiarize yourself with the person behind each customer, it’s a win-win. It allows you to
- Stay on top of their needs (good for them) which builds trust (good for you)
- Continually improve on your customer service (good for them) which keeps them coming back (good for you)
- Identify opportunities for personalized marketing (good for you) which makes customers feel even more valued (good for them).
Help with Getting to Know Your Customers
Here are some posts to help you with getting to know your customers better:
1. Ten Ways to Strengthen Your Client Relationships
Having a solid relationship is the foundation for continually getting to someone. Here are 10 ways to improve the experience for your customers at various touchpoints of engagement to strengthen your connection. [go to post]
2. How to Collect Customer Feedback
You’ll want to get to know your customers both outside of your business (their lifestyle, hobbies, and interests) but also within your business (their feedback about what you offer). This post offers tips for collecting feedback in a way that will be most effective for your business. [go to post]
3. Twelve Customer Feedback Questions to Improve Your Business
Here is another post on customer feedback, with actual questions that you can ask or use for generating your own ideas. These questions are meant to benefit both you and your clients. [go to post]
4. How to Stay in Touch with Your Customers
Staying in touch is an organic means of getting to know your customers on an ongoing basis. This post provides 10 ways to keep in touch with your customers, both before and after a sale, to help forge a strong and long-lasting relationship. [go to post]
Yes, it’s important to convey your value as a business, but by valuing your customers above all, your marketing will be easier and more effective, and both of you will benefit.
For more observances and holidays, download our full marketing calendar below:
