The hype over Black Friday gets bigger and bigger each year, but did you know that Small Business Saturday is also growing? In 2013, there were 1400 individuals and organizations that signed up as Neighborhood Champions to support small businesses. The last Small Business Saturday saw 7,500 signups (Source: American Express). That’s huge! Here’s how to get your local business noticed on this special small business holiday.
What is Small Business Saturday?
Founded by American Express and in conjunction with the Small Business Administration, Small Business Saturday aims to drive customers to the local shops and corner boutiques in their own communities to support small businesses in a season often dominated by big retail.
How to Get Noticed on Small Business Saturday
It’s good for people to shift focus to local businesses after Black Friday, but how do you get your business ready for the holiday shopping season? We have lots of Small Business Saturday promotion ideas for you. Here are just a few of the tools to help you get going:
Google My Business
Your first priority should be your Google My Business profile, as shoppers will be searching on Google and Google Maps for the businesses nearest them. Be sure to:
- Update your contact information so customers can easily visit or call you
- Double-check your hours
- Add photos of your business and products
- Create posts about your promotions and offerings
Google My Business is the most effective way to get noticed on Google, so make this your first step!