Having a big sign on a busy physical location used to be enough to attract potential customers to your business. Today, a good marketing footprint still follows that same principle of visibility, but the busy physical location is now a busy digital location; and the one big sign is now several smaller signs in multiple locations. Digital marketing is not just about finding customers online, it’s about getting found online by your customers. In this post we’ll go over 8 key areas on the web you should be using to increase your digital presence and get found online by more people in search of your business.
Related: 6 Ways to Google’s First Page
Word of mouth today is trusted more than ever online, as people will trust what even a total stranger has to say about another business. Getting positive reviews is a great way to increase your chances of getting found online. However, opening up your business to reviews doesn’t come without risks.
People are going to say what they want to say, and on some review sites, you can even create a listing without being an owner of the business. It’s vitally important to be monitoring your online reputation—the positive and the negative reviews—to show your customers and potential customers that you care about their feedback. Do you know what people are saying about you online? Search on Yelp and Google to know how well you’re doing with your online reviews.
Today, when a person wants to find a product or type of service, there is a good chance that they will start with an online search. Online directories are the digital version of yesterday’s phone books. If you aren’t listed correctly, you’re limiting the ability of many potential customers to find you online.
Put your best foot forward by ensuring that your business is listed with all of the relevant info fields filled out. Keep consistency across all major directories including Google My Business, Bing Local, Yelp, Superpages, and more.
By now you probably know that social media is no longer just an effective way—but an essential way— to attract new customers and build an audience. Social media is where your ideal customers are spending their time, to nourish their interests, explore hobbies, stay in touch with their networks, and make everyday decisions.
To get found online, identify which social media platforms are best for marketing your business, and start posting regularly to get your name out there. Use hashtags relevant to your business, industry, and location; add your business to Facebook Places, and show your expertise through helpful and informative content.
Online maps, like Google Maps, are a highly trafficked channel for customers to your business. Getting your business on Google Maps doesn’t just give people directions to your location, it makes your business more easily found online by those searching for it. Today, people can use maps like search engines by searching for things by category or keyword. In addition, search engines now show local listings on their results pages, with an associated map, before even showing the organic results.
Looking for shoe repair in your zip code? Searching in Google Maps by keyword and zip code or city can be the fastest way to find a local business. If you don’t have a business listing in the most popular map applications, you will be completely excluded from those types of searches.
There is a good chance that modern technology like TV and the internet is decreasing the average person’s attention span. Video marketing is a highly engaging way of getting your message across that can help you grab someone’s attention. Why limit yourself to just words when it has become so easy to make a compelling video these days? To draw more attention to your business online, make your first business video to effectively engage with visitors on your website.
Images are important for the same reasons that video is important. Engage people and help them put a face to your business by using images liberally on your website and by posting them to social media platforms like Instagram and Pinterest.
In addition, you can get found online by ranking on Google Images. People perform many image-only searches to see examples, compare products, get information before a purchase, and more. Getting on the first page of Google Image results can seriously improve your online visibility.
We’ve written previously about the importance of having a website for your business. Needless to say, having a website today is a critical component of any online marketing strategy. Once you set your website up, you’ll want to make sure that it’s working as effectively as possible for you. Read this post to make sure you have a functional website.
Starting and maintaining a business blog is a great way to attract new customers. Every blog post you write is like another little sign out on the internet just waiting to be seen by a potential customer. Blogs give you a place to communicate your passion to potential customers while simultaneously broadening the size of your marketing footprint on the web.
Having a business blog increases your online presence, but amplifies it even more because it improves SEO—which in turn results in greater online visibility.
Today, getting found online by potential customers is a huge aspect of owning a business—especially local businesses. Focus on these eight areas of online presence to help get your business in front of more of the people who are looking for it!