With the daily grind and endless to-do list of running a business, the thought of adding new-fangled digital marketing to the mix can send you over the edge.
But we’re living in a digital age! You know your customers are online, and you want to reach them there. You wish and hope for the day you’ll be able to have online marketing tools at your fingertips.
The magic of digital marketing is that it’s fast, technologically advanced, and can be tackled on the go.
Be your own digital genie! Use online tools to boost your business, no magic required.
1. I wish… I could close more sales through my website.
Voila — Retargeting! Only about 2% of customers make a purchase on their first visit to a site. The rest need some time to mull it over before they’re ready to make a decision.
With retargeting, you can stay on your customers’ minds after they’ve left your website so that they remember you (and your products) when they’re ready to buy! Stay “top of mind” with that 98% and you’re sure to see an increase in sales and phone calls from qualified customers who choose you.
2. I wish… I could see whether my campaigns are working or not.
Poof — Analytics! Have you ever wondered, “How do I know if customers are visiting my website?” This is your answer.
Google Analytics gives you complete visibility into the traffic coming to your website. See who your visitors are, how they found your website, and what they did when they got there! From this data, you can learn whether your campaigns are working (sending waves of increased traffic) and if your landing pages are providing customers with the answers they’re looking for or not. Have tons of Organic traffic? You’re nailing your SEO and content. Tons of Social traffic? Your posts on Facebook and Twitter are compelling people to click through!
See if your site is winning over customers or if they immediately move on to greener pastures without exploring further (then make changes accordingly!)
3. I wish… I could be available for my customers 24/7.
Ta-da! — Live Chat! When you’re open during business hours, guess what? So are you customers. Be available to answer their questions at any hour when they’re researching!
Unfortunately, many people do their product and service research when your business is closed for the day after they’ve gotten home from work. With a Live Chat feature, you’re able to provide answers to their questions 24 hours a day, even when your shop doors are closed. Trained representatives offer site visitors all the answers they need, and provide you with qualified leads to follow up on. It’s simple!
Taking your business to the next level with digital marketing doesn’t require a genie (or a genius). You can grant your own wishes by taking advantage of tools and technology that allow you to increase sales, make informed, data-driven decisions, and earn customers. It’s as easy as rubbing a magic lamp!