As businesses grow their digital footprint, they continue to embrace a necessary presence on social media.
Business owners have, slowly but surely, come to realize managing a brand on social media is where they can develop their voice, set themselves apart from top competitors, and reach current customers as well as potential ones with immediacy.
Advertising on social media platforms is a logical next step in building out a social brand. But how do you do it? Why type of advertising is best?
In Part I of this 3-part series, learn about Facebook’s Clicks-to-Website ad platform to drive qualified traffic from your social pages to your site.
Using Facebook as an advertising medium has quickly become the most cost-effective platform in recent years. Reaching fans organically is in the past. The term “pay to play” embodies the strategy needed to succeed on Facebook for businesses across the board.
Facebook ads have evolved from a simple “like” campaign or promoted content, to allowing businesses to track website conversions or promote their mobile app.
With multiple objectives to choose from, businesses are more inclined to put their dollars into Facebook Advertising. And with the advertising platform allowing businesses to drive digital traffic further and further each day, it has pushed their social presence to a new level. Businesses are able to connect their Facebook page to their website in a seamless manner with Clicks-to-Website ads.
With ads no longer being focused on the business’ Facebook page, Clicks-to-Website advertisements are becoming a clear objective above others. With ads strategically placed in the desktop news feed, desktop right-hand side, or the mobile news feed, users are able to click on the ad, allowing it to open in a new tab and never leaving the comfort of the Facebook timeline.
With Clicks-to-Website ads, the image is still the most emphasized feature of the ad. Users are responsive to copy that is short, concise, and to the point. The ad should let users know exactly what they will find when they click to the website. Prompting users with a question and a call to action can be effective.
Here’s Facebook’s own example of a great ad, highlighting a vibrant, attractive image and concise text:
As the Facebook advertising platform continues to evolve, customer leads are becoming more accessible for businesses.
Think you have Clicks-to-Website ads figured out? Stayed tuned for Part II of the Future of Facebook Advertising!