• Free Marketing Tool of the Week: Portent Content Idea Generator

portentThere is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most small business owners, you could really use some free tools to jumpstart your marketing. That’s why we’ve begun a weekly blog series featuring free tools for SMB owners to help you with your various marketing needs.

We’ve all been cursed by that devastating phenomenon at one point in our lives; the spell that turns dark hairs gray, and induces late night panic attacks.

Writer’s block.

Upon graduating from your academic responsibilities, you might have thought you had rid yourself of writer’s block for good. The bliss that accompanied this realization left you overjoyed, until the day you were told that blogging would help your small business.

While blogging serves as an opportunity to test your creativity and improve your marketing efforts, it can also pose as a daunting task for those who struggle with blog ideas.

Alas, have no fear; Portent Content Idea Generator is here.

This post will explain the impact blogging has on small businesses, and it will describe a tool that can serve as inspiration for exercising your blogging abilities.

Benefits of Blogging for Small Businesses:

Blogging can significantly enhance a small business’s website presence and visibility. Rather than spending money on advertisements to boost your website traffic, you can blog to increase your inbound marketing efforts for free!

Small business blogging can improve your social media presence, as you share blog posts through your various networks. Moreover, blogging encourages you to post fresh material on a regular basis, which gives your audience a reason to consistently revisit your website.

Another way that small business blogging attracts customers to your website is through the content itself. Blog posts allow you to create webpages dedicated to keywords that you want to your small business to be associated with. The use of keywords in your blog posts will improve your SEO efforts, and guide your website to the top of search engine results.

While the benefits of blogging for small businesses are significant and undeniable, the challenge is to get started, and keep your efforts consistent.
A common issue with small business blogging is a lack of ideas. Portent Idea Content Generator is one of many free tools that can help you brainstorm blog post ideas.

How Portent Content Idea Generator Works

portent2Writer’s block most commonly happens when, even though you know what you want to write about, you don’t know how to get started.

Portent Content Idea Generator allows you to submit keywords or terms, and it generates possible blog post titles.

The site replaces subjects in other titles with the text that you entered. The results may not always make sense, but they could still help you through the brainstorming process.

For example, I entered “small business blogging” as my text. Here are some ideas the tool came up with:

“How Small Business Blogging is Part of a Vast Right Wing Conspiracy”

“Darth Vader’s Guide to Small Business Blogging”

“Don’t Hold Back on Your Small Business Blogging”

As you can see, a lot of these titles are very, very silly. As ridiculous as they might be, though, they remind us that blog posts are a way for businesses to show their human side. Blogging allows small businesses to connect with their audiences through relatively informal means.

Portent Content Idea Generator encourages us to have fun with our blog posts. Furthermore, while you might not find the exact title you want, this site will help you get the wheels rolling.

Fight writer’s block with this free marketing tool, and start coming up with some blogging ideas today.

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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