• Found Bytes Episode 4: Outreach with Dana DiTomaso & Jessie Low

Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio above.  Or you can read our synopsis below to get an idea of what sorts of topics David, Dana, and Jessie cover in this episode.

This week on Found Bytes, David Mihm talks with two guests, Dana DiTomaso, president of Kick Point Dana DiTomaso and WhiteSpark’s Jessie Low all about customer outreach, specifically Google Posts.

What You’ll Learn From This Episode

In this double guest feature, listeners will learn all about Google My Business Posts. First, Jessie Low walks us through the basics behind the posts feature, types of posts, imagery, and title tags. Next, Dana and Jessie sort of answer if Google Posts impact rankings, the jury is still out. But Dana makes a point to explain how important it is to use UTM tags, and while they can be a bit daunting, she highly recommends all local businesses make use of UTMs to help get stronger insights into what’s working and what’s not in their digital marketing. 

Next, Dana, David, and Jessie chat about how Posts fit into a larger digital marketing strategy, especially in relation to social posts and the need to differentiate content. A good general rule of thumb is to think about your user’s intent in each channel and cater to that. Next, the group posits if Google Posts impact overall SERP rankings, share some of their favorite posts that they’ve seen in their work.

Resources Mentioned


Sarah Cavicchi
Sarah Cavicchi
Sarah is the Head of Content for ThriveHive, where she creates strategic content assets to help business owners and marketers own their digital presence and connect with their customers. When she's not wordsmithing or brainstorming new ideas, she enjoys exploring Boston or curling up with a good book.

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