Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio above. Or you can read our synopsis below to get an idea of what sorts of topics David, Dana, and Jessie cover in this episode.
This week on Found Bytes, David Mihm talks with two guests, Dana DiTomaso, president of Kick Point Dana DiTomaso and WhiteSpark’s Jessie Low all about customer outreach, specifically Google Posts.
What You’ll Learn From This Episode
In this double guest feature, listeners will learn all about Google My Business Posts. First, Jessie Low walks us through the basics behind the posts feature, types of posts, imagery, and title tags. Next, Dana and Jessie sort of answer if Google Posts impact rankings, the jury is still out. But Dana makes a point to explain how important it is to use UTM tags, and while they can be a bit daunting, she highly recommends all local businesses make use of UTMs to help get stronger insights into what’s working and what’s not in their digital marketing.
Next, Dana, David, and Jessie chat about how Posts fit into a larger digital marketing strategy, especially in relation to social posts and the need to differentiate content. A good general rule of thumb is to think about your user’s intent in each channel and cater to that. Next, the group posits if Google Posts impact overall SERP rankings, share some of their favorite posts that they’ve seen in their work.
Resources Mentioned
- ThriveHive’s free Grader Tool
- “Everything You Need to Know About Google My Business Posts” by Jessie Low, Whitespark
- “What Your Google Tag Manager Should Contain” by Dana DiTomaso, for Moz’s Whiteboard Fridays
- Lexus of Edmonton
- Vancouver Aquarium
