• Found Bytes Episode 3: On Customer Feedback & Reputation with Aaron Weiche

Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio above.  Or you can click on our table of contents to help you navigate to the section that captures your curiosity.

This week on Found Bytes, David Mihm talks with the GatherUp CEO Aaron Weiche all about customer feedback, online reviews, and online reputation management for local businesses. Aaron is the co-founder of MNSearch, a non-profit dedicated to education and standards awareness of search marketing community in Minnesota, as well as a partner in LocalU, a seminar series providing small business training in sustainable local search marketing.

What You’ll Learn From This Episode

Listeners learn all about the ins and outs of gathering customer feedback and the importance of baking in feedback opportunities into your customer service routine. Aaron is a big fan of Net Promoter Scores (or NPS) surveys and spends some time explaining to listeners what this metric is and how it can help readjust your marketing plans. NPS survey or elsewhere, Aaron advises on asking the right amount of questions and listening to your customers through reviews, even if that means taking a time out to process it first. 

Next, David and Aaron dive into first party reviews vs. third-party reviews, review gating and how best to use Google reviews for future marketing efforts. The two also chat a bit about Yelp’s Why and give their “hot takes” on Netflix’s new “Million Dollar Bully” movie on that very subject.

Resources Mentioned

Sarah Cavicchi
Sarah Cavicchi
Sarah is the Head of Content for ThriveHive, where she creates strategic content assets to help business owners and marketers own their digital presence and connect with their customers. When she's not wordsmithing or brainstorming new ideas, she enjoys exploring Boston or curling up with a good book.

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