Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio above. Or you can read our synopsis below to get an idea of what sorts of topics David and Mike cover in this episode.
In this episode of FoundBytes, David Mihm talks with the Godfather of Local Search, Mike Blumenthal about his marketing mnemonic, “Google as your new homepage”, and the two corrects the misconception; websites aren’t dead yet!
In this episode you’ll learn all about the concept of Google as your new homepage and why Mike encourages local businesses to spend more time on their GMB (Google My Business) profiles. He illustrates a lot of his learnings with one of his longest ongoing case studies with Barbara Oliver Jewelry, sharing how he got a local jeweler to embrace digital marketing bit by bit.
Mike and David also talk extensively on what you can learn from reviews and how to make the best of even the negative bits of feedback. Next Mike and David discuss using photos wisely and embracing powerful brand storytelling to help connect with your audience. And while they both agree websites aren’t dead yet, there’s huge customer reach potential on mobile, so don’t shut out mobile tech from your marketing plans. They close this episode with a little bit of lite SEO for local business owners.