• Found Bytes Episode 1: On Presence with Joy Hawkins

Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio above.  Or you can read our synopsis below to get an idea of what sorts of topics David and Joy cover in this episode. 

To kick things off, our very first episode features a conversation with fellow local search expert Joy Hawkins, the owner of the Local Search Forum and local search agency Sterling Sky. In this introductory episode, Joy and David Mihm’s conversation focuses on the ins-and-outs of Google My Business and why it’s such a great tool to help you attract more customers from the world’s largest search engine.

What You’ll Learn From This Episode

Listeners will learn what a Google My Business (GMB) profile actually is, where it lives online, and how businesses can best utilize this free Google product. Joy and David dive deep on best practices for choosing the right photos for your business, with some clever suggestions for tougher industries like dentistry or snow removal. They also discuss the new GMB Questions & Answers feature and functionality, as well as best practices for Google Posts and business categories.

In addition, David and Joy tackle spammy listings and Joy’s #stopcraponthemap Twitter hashtag campaign that she heads on her Twitter channel. The campaign was born out of frustration of people misusing the product, but can also be an interesting learning channel for folks new to GMB.

Resources Mentioned

Google Product Experts
Google My Business Forum
Twitter’s #stopcraponthemap conversation
Google’s Business Redressal Complaint Form
ThriveHive Grader tool
Impact of Hiding Your Address thread on Local Search Forum
@googlemybiz on Twitter
Google My Business on Facebook



Sarah Cavicchi
Sarah Cavicchi
Sarah is the Head of Content for ThriveHive, where she creates strategic content assets to help business owners and marketers own their digital presence and connect with their customers. When she's not wordsmithing or brainstorming new ideas, she enjoys exploring Boston or curling up with a good book.

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