January is exciting and new, with lots of great ideas and fresh energy. Then February comes in as a wakeup call. The holidays are officially over, the goal setting has taken place, and now it’s time to get to work achieving them.
Social media marketing should be an area of focus for you this year if it isn’t already. Instagram, in particular, is a great platform for developing your brand voice, connecting with your target audience, and ultimately landing new customers. In this post we’ll cover various holidays, national observances, themes, and hashtags you can use for creative Instagram marketing this February.
P.S. Looking for more February marketing ideas? Check out this post on February Marketing and Blog Ideas or download our free marketing calendar below for ideas for the whole year.
If you’re just getting started with your Instagram marketing, start basic with something as simple as a #Febsale. In the below example, the small business Mexicali took a snapshot of their ready-to-ship orders to promote their February sale and encourage people to buy.
They didn’t use a photo shoot or fancy Photoshop graphics; just a simple behind-the-scenes sneak peek and a caption that closes with a question.
You don’t need to have a sale for a February-friendly Instagram post. How about just appealing to your audience’s mood during this time of year?
Just make sure you’re appealing to the mood of your specific audience in February as it relates to your business. Is your audience focused on filing tax forms in February? Returning back to school after break? Reading love stories and seeking positive vibes?
Look back through your photos or even consumer-generated posts. Can you repurpose any of them for a #FebruaryFeels-inspired testimonial, as the Australian Girls Choir does below?
Love Your Pet day is February’s opportunity for you to shamelessly post about your pet. Or, you can do something like Select Hotels did and come up with a creative pet-themed incentive.
For customers who post a picture with their pet in the comments section of their post, “A surprise awaits the two of you on your next visit.” We love the creativity! (And also the adorable puppy).
“February Favorites” blog posts are a great opportunity to offer something of value to your audience. You can share a roundup of your most popular products or services during February to help new or indecisive buyers decide, or you might share a list of favorite tips, tools, products, or resources related to your audience’s goals and needs.
Then, as with the example below, you can drive traffic to your blog post with an Instagram post and a link to the blog post in the caption:
Or you can include a link to the blog post in the bio section of your Instagram profile:
Whether the product you are promoting is February-themed or not, you can make it so by using the hashtag #Februaryfeature. Pick something you’d like to promote in February and see if #Februaryfeature can help increase sales and engagement related to it.
As an alternative to featuring a product for February, you could also feature an employee, student, or customer. These types of feature posts can get your employees, customers, and fans excited about your business. Plus, they’ll want to share their “celebrity” post with their network, which can help increase your reach.
National Wear Red Day is focused on raising awareness for heart disease. On this day, post an applicable picture to Instagram on this day with an eye-opening stat.
Or, you might host an event in support of cardiovascular health and promote it on Instagram.
If you do go ahead with an event, make use of real-time marketing and post pictures from the event!
Another simple way to implement some February-themed marketing is through a President’s Day Sale. You can promote your sale on Instagram by taking pictures of signage if you have it, as with the example below:
Or, you can post pictures of the items that are on sale. Either way, make sure the details of your sale are somewhere in your post, whether in the image itself or the caption. The less uncertainty for your audience, the more likely they are to engage.
You can also see with the above two examples that hashtags are used to describe the item up for sale. This hashtag strategy is most effective for reaching an audience who knows exactly what they’re looking for. However, it also serves as a way to reveal details of the product without cluttering up the caption or having to label the photo.
Another February Instagram marketing idea is to run an Instagram giveaway. Capitalize on the positive Mardi Gras vibes to engage your audience, gain new followers, and generate leads.
Your prize could be a Mardi-Gras themed gift basket as with these tag-a-friend contests below:
Or, you could have a non-Mardi Gras-themed gift for which followers can enter to win by making purchases during the week of Mardi Gras, as with the example below:
A third option would be to run a giveaway whereby the prize is given out at a Mardi Gras event.
Another way to incorporate Mardi Gras into your Instagram posts is to offer a discount to those who wear Mardi Gras beads to your store, event, or classes. Promote the sale ahead of time with a post and encourage followers throughout the day by posting pictures of customers wearing their beads.
Another theme you can take advantage of in your February Instagram marketing is #FreshStartFebruary. This is especially applicable for businesses in the health and wellness industry.
As you can see, there is much more to February than Valentines Day. Use the ideas above for creative and quality engagement with your audience—the best way to market your business.