February offers many opportunities for creative and effective marketing. This post gives a list of the holidays and awareness initiatives for this month and then dives into some real examples of Facebook posts for February marketing. Use them as inspiration for your Facebook marketing.
Holidays in February
February is filled with fun days for Facebook post opportunities. They include but are not limited to:
- Groundhog Day
- Wear Red Day
- World Cancer Day
- Super Bowl Sunday
- Boy Scouts Day
- National Pizza Day
- Make a Friend Day
- Clean Out Your Computer Day
- Mardi Gras
- Valentine’s Day
- Organ Donor Day
- Random Acts of Kindness Day
- Presidents Day
- Love Your Pet Day
- World Bartender Day
Showing your support for causes you care about is a great way to connect with your audience and build a solid reputation. Awareness for February includes:
- Teen dating violence
- Children’s dental health
- Heart disease
- Black history
February Facebook Ideas
Need some ideas for marketing on Facebook this February? See how other businesses are using February holidays and themes to create engaging posts.
Run a Presidents Day sale and promote it on Facebook. The sale can last for the weekend or just for Presidents Day itself. Create a landing page for your event and link to it in your post.
Valentine’s Day Mini Sessions
Valentine’s Day is one of those holidays that falls in the middle of the significance scale. Your audience might want to do just a little something special on or for this day—nothing major—which opens up an opportunity for you to run mini deals. For example, photographers can do quick 30-minute sessions at half price. This way, you can attract interested prospects a low commitment or cost, who may potentially return to you for larger holidays and events.
Another way to incorporate Valentine’s Day into your February Facebook marketing is through a couples theme. The business below got creative and asked its audience to comment with their favorite “couple” of smartwatches for a chance to win them.
Give Away a Love-Themed Product
Does your business have any products or services that support Valentine’s Day themes? Promote them on Facebook or run a giveaway! Think love, pink, hearts, friendship, teddy bears, flowers, etc.
If art, decorations, gift-giving, bouquets, or design are relevant to your business or audience, why not post a DIY tutorial on a Valentine’s Day craft? Video can help to engage your audience and reveal your business’s personality.
Purple Your Profile for Cancer Awareness
In addition to having World Cancer Day, the whole month of February is dedicated to cancer awareness. Show your support on Facebook with a purple-themed post or initiative. You can encourage your followers to “purple” their profile, promote your purple products, or run a purple-themed contest.
World Cancer Day
You may also want to run a special promotion on World Cancer Day itself, especially if you’re in the health and fitness industry.
How does your target audience relate to football? Are they football fans? Spouses or parents of football fans? Athletes? Is your business located near a Superbowl venue? Run a special during Superbowl weekend, create Superbowl-themed products, or share a helpful tip relevant to what their Superbowl experience will be like.
Refer a Friend for Make a Friend Day
Do you have or have or have been wanting to start a referral program? Capitalize on Make a Friend Day. You can remind people of a program you’re already running, launch a new one, or run a one-day special where referrals result in a discount or gift.
Groundhog Day Contest
There are lots of ways to post to Facebook on or about Groundhog Day. You can run a contest, share a question or poll with your audience, or simply share a fun fact about the day.
Don’t forget about March! If you have events or promotions planned for Saint Patrick’s Day or other holidays, get your audience in the know.