If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing opportunities that happen in June. With Father’s Day around the corner, your company has the opportunity to see an influx of sales and traffic from partners, children, and friends trying to find the perfect gift. Below are some tips Father’s Day marketing ideas for all types of businesses.
June can be one of the hardest times to keep your sales afloat, but email marketing is one way to reach customers directly. Email marketing campaigns are very effective for promoting time-sensitive sales, special events, and seasonal discounts. Email newsletters can alert your clients of special Father’s Day sales and promotions to look out for as June approaches. As the day grows closer, think about increasing your discounts or offering in-store promotions to draw customers into your store. Some attention-grabbing email newsletter headlines can be:
Not every business has a product whose success will necessarily be either positively or negatively impacted by the arrival of Father’s Day. If this is the case for your business, consider partnering with another local store to build a relationship with another business and potentially gain a whole new client base. You and the other business will have the chance to direct clients to each other’s stores for special discounts and promotions, and clients will gain exposure to a company they may have never heard about before!
Some examples of businesses partnering together can be:
Doing something outside of the box is a fun way to get more interest in your business and get new customers. If you don’t have what’s typically considered a “masculine” business that has Fathers banging down your doors, don’t worry! Check out these ways to “man up” for the season and bring the dads in!
Consider creating a special hashtag for your business’s Father’s Day sales and running a social media contest on Instagram or Facebook. You can have your clients post pictures of them celebrating with their purchase from your company, or run a contest where your clients just post pictures of them with their dads celebrating the day. The winner can win a gift card, company merchandise, or a discount off of a future purchase.
Below are some examples of the types of Father’s Day social media contests you can run:
Gifts with purchases are an easy way to help your company become a household name and encourage your customers to come back and shop from you again. Some gifts can include:
If applicable to your business, think about having discounts on certain items that are typically associated with Father’s Day. These items can be:
The ideas in this post are specifically catered to applying for a client base that’s looking to celebrate Father’s Day, but the general ideas of these promotions and giveaways can easily be modified to apply to any other holiday, too! Keep an eye out for other fun and creative holidays happening throughout the year, not just national ones, and see how creative your sales can get!
What are some of the most creative ways you’ve celebrated Father’s Day at your business? Let us know in the comments below!