Facebook has begun rolling out a new feature on its iOS application that aims to make check-ins and activity-based updates more social.
Called “Context Cards,” the new feature will begin to display users’ News Feeds to encourage more user interaction and engagement. Initially launched for a small percentage of users on May 14th, these cards will provide related and relevant information or posts, based off of check-ins or activity-based status updates that link to other topics, such as movies or music artists.
For example, if a person checks in at a restaurant, Facebook will display cards showing friends that have recently checked in or posted about that same restaurant. The same theory applies when updating a status about a music artist a user is listening to or a movie they are watching.
The new feature also adds a pop of color to the News Feed by highlighting different subjects with different colors, i.e. birthdays, photos and location-based information:
The goal for Context Cards is to try and evoke greater social interaction between friends with shared interests and activities. It’s also rumored that Facebook also wants to take it to the next level by displaying relevant information to the user before they even think of looking for it on their own (a marketer’s dream!), but any future changes remain to be seen.
While this feature is still being tested, there is great potential for businesses down the road. It is easy to assume that once Cards have been fully rolled out that advertising opportunities will not be far behind.
What does that mean for your business? Context Cards will allow Facebook users to react to what is top of mind for their friends, and can help them learn what’s interesting in their area or what they should do next. Imagine targeted ads calling to users that are in the same location as, or talking about, something related to your business!
Have you seen the new Context Card roll-out yet? We want to hear! What do you think so far?