The objective of your emails may be simple, but coming up with the content for them never is! We know the struggle, so we’ve created a batch of email examples you can use as a starting point in your small business endeavors, from networking to new pricing, reengagement to rewards. Feel free to copy and paste!
The Example Emails in this Post
This post offers examples and templates for a plethora of small business email scenarios, including:
- New customers
- Dormant customers
- Appointment booking
- Networking
- Prospect follow-up
- Reengagement
- Rewards and referral programs
- Events
- Special Offers
- Payments and price changes
- Feedback and reviews
…and more
Before You Begin
A couple of notes to keep in mind when browsing through these example emails:
- Some emails are harder to generalize than others, so some of them are templates, some are examples, and some are a mix of both.
- Depending on your business, your team, and the content of your email, your signature may vary. You might have it be from you, from the person who runs your emails, or from “The Team at [Business Name]”. Regardless, make sure you always include your business information below it. You should have a call to action in your email, but it should also be easy for readers to reach you through your signature, which sometimes becomes the go-to.
- Note the heavy usage of bullet points. This format is ideal for helping your readers quickly get their most important question answered: what’s in it for me?
Alright, now onto the list of email examples available for you to copy and paste!
NETWORKING FOLLOW-UP
Hi Tom,
It was great to meet you last night at the SMB workshop. I enjoyed hearing your story—particularly your struggles with identifying a pricing structure and how you overcame that.
Here is a link to the site I mentioned. I think you’ll find it helpful.
[link]
Stay in touch,
[Name]
Business name
Business number
Business email address
Business website
PRICE CHANGE
Dear [Client Name],
We are writing to let you know that on [date 30 days from now], our rates will be increasing from [old rate] to [new rate].
However, as a longstanding client of ours, we’d like to preserve the current rate for you for 6 additional months. After [date], your rate will increase to the new one.
If you have any questions or concerns, you can:
-Call us at [number]
-Email us at [email]
-Chat with us at [website]
Thanks for being a preferred customer, and we look forward to continuing to work with you.
Sincerely,
[Name]
Business name
Business number
Business email address
Business website
PROMPT TO BOOK APPOINTMENT
Dear [Name],
Our records indicate you are overdue for a cleaning. Regular teeth cleanings keep your teeth healthy and prevent more visits (and bills!) down the line.
Call us at [number] to schedule your appointment or book online below:
[link to appointment request page]
We hope to see you soon!
[Name]
Business name
Business number
Business email address
Business website
BOOK AN APPOINTMENT
Dear [Name],
It’s not too late to get your annual eye exam! However, our books fill up fast during this time of year so we encourage you to schedule your appointment today.
Call us at (555) 555-5555.
If you’ve already gotten your exam, consider:
- A second pair of eyeglasses
- Computer eyewear
- Sunglasses
- Contact lenses
We are happy to assist with your decision making or to help you verify your insurance coverage.
Enjoy the fall season and see you soon!
[Name]
Business name
Business number
Business email address
Business website
DOWNLOAD CONTENT (TEMPLATE)
Hi [prospect name],
[Subject of your content] is one of the hardest aspects of [what your prospects do]. [Insert 2 common questions]
If this is a challenge for you as well, you might be interested in this free eBook entitled [title]. In it you will learn
- a
- b
- c
Learn how to [overcome this challenge] and [acheive desired result]. Download the free eBook today!
[download button]
Best,
[Name]
Business name
Business number
Business email address
Business website
DOWNLOAD CONTENT (EXAMPLE)
Hi Elena,
Migrating your business to the cloud is a major undertaking. Does your current system have the bandwidth? How long will it take? What kinds of challenges should you be prepared for?
If you’re considering the cloud but aren’t sure where to start, you might find our free guide helpful. “How and Why to Migrate to the Cloud” covers:
-The benefits of cloud communication
-Important considerations for choosing a provider
-Pre-migration checklist
-Tips for system maintenance
Gain a better understanding of cloud migration so you can make informed decisions about the future of your business. Download the guide today!
Best,
[Name]
Business name
Business number
Business email address
Business website
OPEN CONTENT
From [difficult thing 1] to [difficult thing 2], there’s a lot that can get in the way of [objective]. Having worked with many [people like you], I understand the frustrations but also have been able to gain insight into what works.
In the attached guide, “How to “, you’ll find
• Common barriers to X.
• Strategies to Y.
• Eye-opening facts about Z.
If you would like to talk in more detail about [your objective], I’d be happy to talk on the phone. You can click below to schedule a phone consult for a time that works for you.
[CTA for consult]
Keep up the hard work!
Sincerely,
[Name]
Business name
Business number
Business email address
Business website
AUTOMATIC PAYMENT REMINDER
Hi [name],
Just a friendly reminder that the next payment for your policy/account/subscription [ending in XXXX] is scheduled for automatic withdrawal from your bank account on [date x days from date].
Amount to be withdrawn: X
No action is needed on your part, we are just keeping you in the loop! Thanks for choosing [your business name].
Sincerely,
[Name]
Business name
Business number
Business email address
Business website
BOOKING CONFIRMATION
This email confirms your reservation for Monday Motivation Yoga with Mary Smith at Yoga Den Boston on Monday [dd/dd/yy] Class will start at 6:00 PM. Please arrive at least 15 minutes before class to check in, store your stuff, and get set up!
Please Note: Classes can be pre-registered for 24 hours in advance (no sooner). Your spot is not reserved unless you pre-pay for class. Cancellations may be made no later than 2 hours prior to the start of class.
Questions or curiosities? Visit our website or call us at 555-555-5555.
Thank You!
[Name]
Business name
Business number
Business email address
Business website
EVENT INVITE
Hi there,
Does the retirement planning process overwhelm you? Are you looking for a plain English explanation of the different options available to you?
If yes, then I invite you to come to my free Retirement Planning workshop this month. I simplify various aspects of retirement planning, including
- Social Security
- Investment options
- Annuities
- Healthcare
- Creating a retirement income plan
Date:
Time:
Location:
[Sign up here button]
It’s never too early to start retirement planning. Hope to see you there!
Any questions, email [email address] or call [number].
Sincerely,
[Name]
Business name
Business number
Business email address
Business website
EVENT REMINDER
Dear [Name],
Did you forget about our upcoming webinar “5 Steps to Beating Stress”? Spots are filling up and this is one you won’t want to miss!
- Learn to identify your stressors
- Come up with a personal stress reduction and response plan
- Get exclusive access to our online library
Save your spot now! Your sanity will thank you 🙂
[CTA button or link]
Best,
[Name]
Business name
Business number
Business email address
Business website
EVENT LAST CALL
There are so many ways to benefit from meditation, we can’t wait to share them with you. If you haven’t already done so, register for our free workshop on [date] to save your spot!
FREE WORKSHOP: From Mind Full to Mindful
- Understand the physiology of mediation
- Grasp the physical and emotional benefits
- Learn first steps you can implement
Date:
Time
Location:
[Register button]
Snacks and refreshments will be provided.
See you there!
[Name]
Business name
Business number
Business email address
Business website
REENGAGEMENT
Hi [name],
Over X ex-members took advantage of our special rejoin offer last week and we hope you’ll be next!
Don’t delay—the offer is only valid for the first 100 returning members or until [date]—whichever comes first.
Rejoin [gym] today and get your first month plus one session with a personal trainer FREE!
[This month] is your time! Click below to get started today
[CTA]
See you soon!
[Name]
Business name
Business number
Business email address
Business website
WELCOME
Dear [new customer]
Welcome to [our business]! We are honored that you’ve chosen us as your [service] provider. Now that you’re a [our business] member, get ready to:
- Improve your X
- Learn new ways to Y
- Take advantage of awesome monthly offers
I’ve attached a little onboarding guide with FAQs, helpful links, and contact information, but you are more than welcome to call us at [number], email us at [address] or visit our site at [site].
We’re excited to guide you toward [the type of] success [you provide]!
Best,
[Name]
Business name
Business number
Business email address
Business website
JOIN REWARDS PROGRAM
Come to [business name] often? Get rewarded for your hard work! With the [business name] Rewards Program, earn points that can be redeemed for deals such as:
- 1 free class for you or a friend
- $10 off any purchase
- Free private session
Ready to start reaping rewards?[ Sign up here CTA]
Questions? Call [number] or email [address].
Thanks for choosing [business name!]
Best,
[Name]
Business name
Business number
Business email address
Business website
WELCOME TO REWARDS PROGRAM
Hey [business name] fan,
We’re so glad you signed up for our rewards program! Here’s how it works:
1. Step 1
2. Step 2
3. Step 3
Ready to start? Login to your rewards account here or head to [link to our rewards page] to get more information.
Also! We’d like to give you 10 points just for signing up! Click below to redeem them:
[CTA to redeem 10 points]
We’re excited to watch your progress!
[Name]
Business name
Business number
Business email address
Business website
JOIN REFERRAL PROGRAM
Are you liking [business name]? Introduce us to your friends and get rewarded! Here’s how it works.
1. Get 10 credits for every referral you make.
2. Get 20 credits for every referral after your first 10 referrals.
3. Redeem your credits for merchandise or classes.
Extra credits and happier friends. What could be better?
Click below to join our referral program.
[CTA button]
If you have any questions, check out our Referral Program Page or call [number].
Here’s to spreading the love!
[Name]
Business name
Business number
Business email address
Business website
POLL SURVEY/FEEDBACK
Feedback Email #1
Dear [name],
Thank you for choosing [business name]! Feedback from customers like you helps us to improve your experience with our products, services, and staff. Would you mind taking a minute or two to fill out this 5-question survey?
[survey button/link]
Thank you in advance for participating!
Best Regards,
[Name]
Business name
Business number
Business email address
Business website
Feedback Email Example #2
Hi [name],
Thank you for shopping at [my business]. Is there anything we can do to improve your experience with us?
Click here to take a 2-minute survey.
Your feedback helps us to help you! We so appreciate it.
Best,
[Name]
Business name
Business number
Business email address
Business website
ASKING FOR REVIEWS
Review Request Email #1
Hey everyone!
Positive reviews from awesome customers like you help others to feel confident about choosing [your business] too. Could you take 60 seconds to go to [link to review platform] and share your happy experiences?
We will be forever grateful. Thank you in advance for helping us out!
[Name/signature]
Business name
Business number
Business email address
Business website
Review Request Email #2
Hey everyone,
Did you know that the number of [business name] fans has doubled in this year alone? We must be doing something right! Let us know what keeps you coming back for more. This enables us to continue providing the best experience possible for you, and helps others understand how [your business name] can make their life easier.
[Name]
Business name
Business number
Business email address
Business website
Review Request Email #3
Dear [first name]
Thank you for your recent purchase. We hope you love it. If you do, would you consider posting an online review? This helps us to continue providing great products, and helps potential buyers to make confident decisions.
Thank you in advance for your review and for being a preferred customer.
[Name]
Business name
Business number
Business email address
Business website
Review Request Email #4
Dear [first name],
As one of our preferred customers, your feedback is of the utmost importance to [business name]. We are constantly striving to provide the ideal experience for our customers, and your input helps us to define that experience. That being said, if you could take a minute to post a review on [review platform], we would so appreciate it.
We hope to see you again soon!
[Name]
Business name
Business number
Business email address
Business website
NEW PRODUCT ANNOUNCEMENT
We’ve got great news:
X is here!
Starting today, [your business] customers can
- Perform desired action
- Reap new benefit
- Skip undesired action
We’ve listened to your feedback and [new product X] finally makes that possible.
Learn more at [product page link] or stop in and get yours today!
Thanks for choosing [business name],
[Name/signature]
Business name
Business number
Business email address
Business website
SPECIAL PROMOTION
Dear Name,
There’s never been a better time to indulge in your passion for _____.
This week, from [date] to [date], get [special offer, such as a free item with purchase, 50% off an item, or a free trial of an upgrade].
This offer is exclusively for our subscription holders and only valid for 7 days—take advantage now!
[Call to action button or phrase]
[Name]
Business name
Business number
Business email address
Business website
Hopefully, these email examples will save you some time and mental energy. If you didn’t find a template you were looking for, let us know through the live chat on this page!
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