• 36 Email Newsletter Topic Ideas

Email newsletters are essential for converting leads into customers. Just one email can take someone from a curious bystander to a loyal customer for your business. But writing email newsletters for your small business can be daunting. Between deciding what to include, writing it out and adding photos, and coming up with a newsletter subject line, the process seems overwhelming.

So, what should you include in an email newsletter? If you need help coming up with creative newsletter ideas for your business, then read on. We’ve come up with 36  topics and ideas your next email newsletter.

Event Email Newsletters

Do you have an event coming up? Use your business’s email newsletter to promote the event. But don’t stop at just telling people about the event in the newsletter, get creative! Announcing the event in the newsletter is great, but sending the same details in multiple newsletters is boring and repetitive. Use an email newsletter to highlight aspects of the event to entice people to attend including:

  • Details about the event venue, date, and mission
  • Highlight speakers, topics, seminars, products, giveaways, food and music at the event
  • Provide discount codes or early bird specials
  • Encourage registered attendees to refer a friend

Company News Email Newsletters

Give your customers a sense of what your company is up to by including relevant company news in your newsletters. Examples of information to share about your business include:

  • New products and services
  • Employee spotlight or new hires
  • Behind the scenes look at your business
  • Product reviews, customer feedback, before and after photos, or success stories
  • New partnerships with other local businesses
  • Available sponsorship opportunities for charities or charity drives, fundraisers, and events

Informative Email Newsletter Ideas

Take advantage of that fact that you’re an expert in your industry by providing valuable information to your subscribers. Examples of informative email newsletters are:

  • Answers to FAQs
  • Recent changes to your services or products
  • Common misconceptions about your industry
  • Content download, like an eBook or checklist, for leads to download
  • Lists of good resources or round ups of related websites that might be useful to people
  • Advice column where you answer infrequent questions from customers

Related: Email Marketing for Business Owners

Promotional Email Newsletter Ideas

Email newsletters are a great way to promote a sale, special, or even to clear out inventory. Here are some ideas for promotional email newsletters:

  • Piggyback off of current or trending events—anything from Earth Day to Election Day savings
  • New client specials—offer specials to new clients or those who haven’t used your business in 6 months
  • Referral programs—encourage customer loyalty with referral or loyalty programs to keep people coming back
  • Last minute appointments—had a cancellation? Send an email offering a discount for last minute appointments. You’ll be surprised how fast you can fill up an appointment slot!
  • Grand Opening—opening a new location or want to celebrate a renovation? Run a promotion on a specific day to encourage people to come out and celebrate with you

Industry News Email Newsletters

Use your knowledge of your industry to inform customers and potential customers about things they should know. Good examples of industry newsletters are:

  • Insider tips for deadlines or discounts
  • Emerging trends to know about
  • Upcoming changes that may impact customers

Monthly Newsletter Ideas

Use holidays, monthly specials, and upcoming events in your newsletters. Here are some ideas for newsletters for every month of the year. Need more ideas for each month? Check out our Marketing Calendar.

  • January: New Year’s Resolutions, introductory offers and new client specials
  • February: Valentine’s themed specials/products/events, heart healthy information or tips, Black History Month stories and dedications
  • March: St. Patrick’s Day products/specials/events, Easter and Spring themed information, Daylight Savings Time reminders, Women’s History Month inspiration and events
  • April: Tax Day advice/sales/events, eco-conscious information or products for Earth Day, baseball theme for Opening Day
  • May: Cinco de Mayo recipes or themes, Mother’s Day specials, Memorial Day savings and events, Kentucky Derby theme
  • June: Flag day theme, vacation guides, Father’s Day specials, LGBT pride events and participations
  • July: 4th of July marketing, grilling and picnic recipes, summer theme
  • August: Olympics themed marketing, National Relaxation Day, back to school marketing
  • September: back to school marketing, Labor Day sales/events/specials, summer recap stories and events, preparing for the fall
  • October: Columbus Day marketing, Breast Cancer Awareness charity events, Halloween themed marketing
  • November: Daylight Savings Time reminder, Veteran’s Day appreciation, Thanksgiving themed marketing, Small Business Saturday and Cyber Monday promotions
  • December: Winter and holiday marketing, New Years Eve promotions

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