Email marketing is the leading form of sales communication of our modern times. For businesses small and large, marketing in the form of email blasts and newsletters is a strong marketing and networking tool. Indeed, the power of email should not be underestimated. That’s why when it comes to email campaigns, details are crucial. Possibly the most important detail is an email’s subject line.
Why Are Email Subject Lines Important?
When it comes to email blasts, good newsletter subject lines are crucial to success. Why are catchy email subject lines so important? Because they’re effective! We are overloaded with work and social obligations and are bombarded hourly by technology from all sides. Our attention spans are short, and in the never-ending quest to reach the elusive “inbox zero,” email overload is a common occurrence.
In order to quickly filter out unwanted email, particularly when it comes to marketing emails, people will resort to evaluating email subject lines. If a newsletter subject line doesn’t immediately grab attention, it is discarded—or worse, considered spam. In fact, 69% of email recipients report email as spam based solely on newsletter subject lines. Use email subject line best practices to make sure your emails are read in order to get the word out to customers.
Newsletter Subject Line Ideas
When it comes to the best newsletter subject lines, there are several guidelines to keep in mind. First, take your time in crafting your newsletter subject lines. Your email subject lines can make or break the efficacy of your email marketing campaigns, regardless of how well you followed the golden rules of email blasts. In fact, they are arguably more important than the body of the email itself. To make your newsletter subject lines the best they can be, try to incorporate these techniques:
- Keep it brief. Subject lines are intended to grab the recipient’s attention. The best way to do so is through a brief and impactful message that can easily be conveyed in a sentence or less. So how much is too much? Most experts recommend somewhere between 30 and 50 characters. Emails with 50 characters or less have 12% higher email newsletter open rates, and 75% higher click-through rates than other emails.
- Hook them immediately. It’s key that you pique your reader’s interest right away. Try to chop out the single most interesting purpose of your email and highlight that in the header. Think what would motivate you, if you were the reader, to open that email. This part is tricky, but vital.
- Present a call-to-action. If you put your recipients on a timeline, they’ll feel pressured, not necessarily in a negative way, to open your email. Creating a sense of urgency will encourage recipients to open the email right away, and not simply let it fall down the ranks in their inbox. Example: “LAST DAY to claim your 15% off coupon!” Read this post for more information about effective calls to action.
- Use a singe-word subject line. Single-word subject lines are a unique and modern approach to newsletter marketing. They’re bold; they’re edgy; they’re different. A single-word subject line can easily induce emotion. An example is this subject line: “Panic.” Instantly, the reader wonders, “what should I be panicking about?”
- Build trust. It’s essential that you don’t use any fishing techniques or shady methods of drawing attention. Whatever you promise in the email, you have to deliver. Keep the body of the email consistent with its header. This helps build trust.
- Double-check everything. Make sure that your newsletter subject line is well-written and makes grammatical sense. Ensure that everything is spelled correctly. A simple spelling mistake, or even a misplaced comma or period, ruins the email. It’s jarring, and looks sloppy and unprofessional.
Related: 100+ Email Subject Line Examples
Newsletter Subject Lines Examples
There are many ways to do this, and many styles you can utilize for your email subject lines. Here are some examples:
- Humorous: A little humor goes a long way. Humor can really stick out in a sea of dry headlines. Funny newsletter subject lines are personable and invigorating; they may even brighten up your recipients’ day. You can even put a joke in the header and answer it in the body of the email. Example: “What did the chicken say to the car?”
- Clever: Your subject line doesn’t necessarily need to be uproariously funny. Depending on your business and brand voice, you could consider a pop culture reference or a nod towards a current event or holiday. An example is this nod to the famous Disney film, Frozen: “Let it go—How to de-clutter your house” or this Beyonce reference: “Calling all the single ladies!”
- Simple: Minimalism is all the rage these days, and for good reason—it works. A simple, succinct approach is always well-received. Get right down to the point immediately, and your customers will appreciate it. Example: “Your Order Has Been Shipped,” or “Thank You for Your Purchase.”
- Shocking: Controversy always sells. “All press is good press,” as goes the saying. In this case, shocking headers at the very least are guaranteed to grab attention. Tread carefully in this realm—you want to shock but not alienate. An example is “Why Your Marketing Strategy is Failing,” or “You’re Doing Instagram Wrong!”
- Question: The question subject line is classic. It catches the reader off-guard and intrigues them. They want to know the answer to the question you posed, so they are motivated to open your email right away. Example: “Should you be taking vitamins?” or “Is organic food worth it?”
Don’t Overthink It
When it comes to email newsletters and email blasts, consistency is key. If you’re on a schedule, don’t put your email launch in jeopardy by agonizing over your email subject line. Put effort into it, but don’t over-analyze. With practice, you’ll find the best subject lines for your email campaigns. It may also require some trial and error at first. If you’re just starting out or revamping your email marketing, focus on brevity and flow. Don’t fret about humor or cleverness—this will come naturally later. Remember that ultimately, less is more!
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