So you’ve got a great offer, exciting news to share, but how do you get people to open up your email?
When it comes to email marketing, subject lines are everything.
The subject line is the first thing people see – it’s your make-or-break moment to catch their attention and push them to click through to read more. Too boring and they’ll skim right over it. Too jazzy and it could go right to spam.
What makes an email worth opening?
These days, a person’s email inbox is jam-packed with sales messages, personal communications, and everything else. And if your recipients are using Gmail, chances are your emails are falling in their “Promotions” tab along with every other business’ messages.
So how do you get noticed among the masses? Surprise email recipients with something different or intrigue them with a teaser they just have to learn more about. Create an offer they can’t refuse with a well-crafted email subject line.
What’s your email first impression? Make a statement with subject lines that stick.