Small businesses don’t typically have the luxury of a marketing team to take care of getting the word out about their business. In most cases, it’s up to them to find the most efficient ways to market their business so they can focus back on running it. So, what are the most effective ways to grow a business? Here are 16 things you can try to build your audience, get found by the right people, generate leads, and attract more customers.
Display ads are online billboards, displayed all across the web, and only to people most likely to buy from you. Way more bang for your buck than a sign on the side of the highway!
Facebook ads are the latest and greatest way to reach your audience in a way that’s eye-catching and click-worthy, and where they’re already spending their time. Just like with display ads, you can target only the most likely of customers.
Responding to negative comments online—whether on social media networks or review sites—is crucial. The key is to keep your cool. Be open to feedback and take problems offline to resolve in person. And don’t forget to thank happy commenters for their good reviews, too!
Is your website getting stale? Update your content, refresh your site design, and replace your images with eye-catching high-resolution ones for the best possible user experience. For more small business website tips, head here.
Your business has a lot to offer. Show it off! Use video to demonstrate how a cool new product works. Film testimonials from thrilled clients. Show off how skilled and friendly your team is. Create short but useful social media videos. Your customers will love the inside look.
You don’t need to keep your store open 24/7 to be there any time a customer calls. Website features like live chat allow you to answer inquiries in real time and even capture leads after hours.
Boost your campaign results with a tailored landing page, designed to convert viewers into customers. Tying a strong marketing campaign with a specific landing page for the promotion means a stronger funnel and, ultimately, more sales.
It’s easy to get caught up in clicks and sales, but sometimes those are not the best indicators of campaign success. Make sure you’re measuring with the metrics that are relevant to your specific marketing efforts and goals!
Being informed is the key to running a successful promotion, whether it’s PPC ads on Google, promoted Facebook posts, Instagram ads, or something else, make sure to ask the right questions about your audience to identify what will resonate with them most. If you’re working with a marketing partner, identify with them what the campaign is trying to accomplish and how it will be measured. This way you can gauge your success and find ways to improve it over time.
Use power words and an intriguing offer to get people to notice on your subject line and open your marketing emails. Once opened, make sure there’s an exciting offer and a clear call to action to get them to click through. Related eBook: 100+ Email Subject Lines
Social media is more visual now than ever. Use Instagram to show off the bright and fun side of your business, and keep customers engaged with great images and even photo contests that create content for you.
On a first website visit, customers are usually just looking. Retargeting helps you bring back customers when they’re ready to purchase. Stay on their mind while they’re away!
Make sure your content and your site’s code are both optimized for search engines. Getting found in search results takes time, effort, and a little know-how but it’s worth it! Related eBook: 6 Ways to Google’s First Page
You might think one thing, but your customers may be telling you another. Make data-driven decisions based on your Facebook Insights and your Google Analytics data to see who and where your customers are, and what they are looking for.
Try running some experiments! You might A/B test the copy, the use of an image or icon, or the button color on an ad. Or you might experiment with a new marketing channel altogether, like live video. You never know what works until you try!
The above strategies are just 16 of the many ways to market your small business. Start with one and build from there. Or create a marketing plan with a few and check your results. For more help with coming up with a marketing plan for your business, try one of our free sample marketing plans below: