• Does Digital Marketing Work? (Hint: Yes)

Well, if digital marketing didn’t work, then there’d be no reason for ThriveHive, right? We know that digital marketing works, but we also know that many business owners are wondering: Just how well does it work? How exactly does it work? Should digital marketing replace all of your current strategies? We have countless blog posts and eBooks written about digital marketing based on our knowledge and experience, but for this post we wanted to give you some supporting numbers. This post provides important insights and tips on digital marketing, supported by eye-opening data that we’ve gathered from our platform metrics.

Does Digital Marketing Work

Why Does Digital Marketing Work?

Digital marketing equips businesses with automatic, real-time, and highly efficient ways to connects with consumers who will benefit from them. This doesn’t mean that print, direct mail, and other traditional forms of marketing are obsolete. Digital marketing has its own set of channels but can also be used to supplement and optimize offline channels.

Below are a few of the reasons why digital marketing works so well:

•  Insight: Collect data to measure your performance and optimize your campaigns.
•  Scalability: It’s easy to build on and expand activities that are working well.
•  Integration: Digital marketing consists of many different channels, but thinks they’re all digital, most (if not all) can be integrated with one another to form a system for your business.
•  Market all the time: With digital channels, your business can be marketing itself even while you’re sleeping. With mobile devices, customers can find and interact with your business wherever they are, whenever.

Digital Marketing Channels that Work

The below statistics are according to our customers’ metrics, in particular, users of our Guided Marketing Platform. The metric we chose to indicate digital marketing success and compare channels is traffic to website per day.

Blogging

Blogging is kind of an old-fashioned term for a very “new” digital marketing channel. We say “new” because blogging has been around for a while. However, the use of blogging for marketing and business growth is relatively new.

Blogging started off as a web log—a personal platform or digital diary. Individuals and influencers still use blogging in this manner today, but businesses also use blogs.

A blog serves as a home for all of the information and expertise you have to offer your audience which:

• Frees your main website pages from being too superfluous
• Demonstrates expertise in your field
• Helps your website to get found by online users searching for information related to your business.

The data we’ve gathered from our customers supports that last point: ThriveHive users who blog get 73% more website visitors per day than users who do not.

does digital marketing work yes blog

For help incorporating blogging into your digital marketing strategy, check out these posts:

Why Your Business Needs a Blog
10 Tips for Starting a Successful Blog for Your Business
How to Write Your First Blog Post

Social Media

Social media is a highly popular digital marketing channel due to its cost (free), convenience (easy to use), and versatility (supports text, images, videos, and more). Not only is social media relatively hassle-free, but it also brings immense benefits to your business.

With social media you can:

• Build your brand identity and reputation
• Improve your prospect and customer relationships
• Increase the visibility of your website pages and blog posts
• Expand your reach to a relevant audience

Here’s what we found regarding social media as a marketing channel for our customers: ThriveHive users who post to social media get 56% more website visitors per day than users who do not.

Digital Marketing Channels that Work social

For help getting started with social media for your business, check out these posts:

How to Create and Carry Out an Effective Social Media Marketing Plan
Social Media Posting Guide
Social Media Pocket Guide (free download)

Email

Email is another digital marketing channel that might feel a bit outdated. However, just because it’s been around for a while doesn’t mean it’s ineffective. In fact, email is the most effective digital marketing channel today.

Through email marketing, you can:

• Nurture leads according to their stage in your funnel
• Get more in-store visitors by promoting coupons and sales
• Drive traffic to your website
• Promote your content

Here’s what we found regarding email as a marketing channel for our customers: ThriveHive users who use email marketing get 33% more website visitors per day than users who do not.

does digital marketing work yes email

Now, email accounts for the smallest percent increase in website traffic compared to blogging and social media, but this does not mean it is a less effective marketing channel. This information means that email marketing does work to drive traffic to your website, but improves that traffic less so than does blogging and social media.

Are you looking to get started with email marketing for your business? Start with these posts:

•  Email Marketing Best Practices
•  What Makes a Good Marketing Email
•  How to Create an Email Newsletter

Coaching

Coaching isn’t necessarily a digital marketing channel, but we’re including it in this post because as you’ll soon find out, coaching helps to increase the impact of each marketing channel.

Coaching might consist of using a consultant, an agency, or other marketing service. In our case, coaching is an added feature of our Guided Marketing Platform (Click here if you want to learn more about ThriveHive coaching).

Coaching helps our customers to improve the success of their digital marketing efforts because:

• They are experienced in helping countless business owners and provide one-on-one, individualized guidance.
• They can spare you from a lot of time wasted by trial and error, as they’ve already learned a lot of the dos and dont’s
• They can help you make sense of your data so that you can compound your success

Here is how our customers have benefited from our coaching services: ThriveHive users who use coaching get 67% more website visitors per day than users who do not.

does digital marketing work coaching returns

The Importance of Multi-Channel Marketing

If the above channels alone work to market a business, then one can assume that combining those channels amplifies the impact. Just how much does it amplify? Let’s take a look.

Combining a Blog with Other Activities

There are many ways to combine blogging with other digital and non-digital marketing channels. For example:

•  Promote your blog posts through social media posts and marketing emails.
•  Turn your blog posts into eBooks that website visitors can download in exchange for providing their email address.
•  Print out blog posts into physical guides you can hand out at events.
•  Insert calls to action or even contact forms in your top performing blog posts.
•  Start a blog subscriber list so readers can receive new posts in their inboxes.

For our customers who combine blogging with email, social media, and coaching this is what we see:

What the above data means is that among our Guided Marketing Platform users:

•  Those who use both blog and email get 132% more website visitors per day than those who do not.
•  Those who both blog and post to social media get 171% more website visitors per day than those who do not.
•  Those who use both blog and receive coaching get 191% more website visitors per day than those who do not

 

ThriveHive users with both a blog and a coach get 191% more website visitors per day.

 

Combining Social Media with Other Activities

Social media’s aforementioned versatility makes it an easy digital marketing channel to integrate with others. Here are some ways to do this:

•  Print out fan posts to hang on a fan wall in your physical location.
•  Promote your social media accounts in your marketing emails and on your website.
•  Include screenshots of posts from events in your email newsletters.

does digital marketing work yes blogging social coach

What the above data means is, among our Guided Marketing Platform users:

•  Those who use both social media and email get 111% more website visitors per day than those who do not.
•  Those who use both social media and coaching get 165% more website visitors per day than those who do not.
•  Those who use both social media and coaching get 171% more website visitors per day than those who do not.

ThriveHive customers who use both social media and coaching get 171% more website visitors per day.

The data out there and the data we’ve found here is more than enough to suggest that not only does digital marketing work, but also that combining digital marketing channels can amplify the impact of your efforts. There are many other elements of digital marketing, such as online directories, search engines, landing pages, and more, but if you’re just looking to get started, do so with a website, blog, social media, and email.

Kristen McCormick
Kristen McCormick
Kristen is the Content Marketing Manager for ThriveHive, where she geeks out daily over SEO, organic traffic, and A/B testing. When she's not equipping business owners and marketers to get their name out there through effective content, she's out pedaling the streets of Boston on her beloved bike.

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