Well, if digital marketing didn’t work, then there’d be no reason for ThriveHive, right? We know that digital marketing works, but we also know that many business owners are wondering: Just how well does it work? How exactly does it work? Should digital marketing replace all of your current strategies? We have countless blog posts and eBooks written about digital marketing based on our knowledge and experience, but for this post we wanted to give you some supporting numbers. This post provides important insights and tips on digital marketing, supported by eye-opening data that we’ve gathered from our platform metrics.
Digital marketing equips businesses with automatic, real-time, and highly efficient ways to connects with consumers who will benefit from them. This doesn’t mean that print, direct mail, and other traditional forms of marketing are obsolete. Digital marketing has its own set of channels but can also be used to supplement and optimize offline channels.
• Insight: Collect data to measure your performance and optimize your campaigns.
• Scalability: It’s easy to build on and expand activities that are working well.
• Integration: Digital marketing consists of many different channels, but thinks they’re all digital, most (if not all) can be integrated with one another to form a system for your business.
• Market all the time: With digital channels, your business can be marketing itself even while you’re sleeping. With mobile devices, customers can find and interact with your business wherever they are, whenever.
The below statistics are according to our customers’ metrics, in particular, users of our Guided Marketing Platform. The metric we chose to indicate digital marketing success and compare channels is traffic to website per day.
Blogging is kind of an old-fashioned term for a very “new” digital marketing channel. We say “new” because blogging has been around for a while. However, the use of blogging for marketing and business growth is relatively new.
Blogging started off as a web log—a personal platform or digital diary. Individuals and influencers still use blogging in this manner today, but businesses also use blogs.
• Frees your main website pages from being too superfluous
• Demonstrates expertise in your field
• Helps your website to get found by online users searching for information related to your business.
For help incorporating blogging into your digital marketing strategy, check out these posts:
Social media is a highly popular digital marketing channel due to its cost (free), convenience (easy to use), and versatility (supports text, images, videos, and more). Not only is social media relatively hassle-free, but it also brings immense benefits to your business.
• Build your brand identity and reputation
• Improve your prospect and customer relationships
• Increase the visibility of your website pages and blog posts
• Expand your reach to a relevant audience
For help getting started with social media for your business, check out these posts:
Email is another digital marketing channel that might feel a bit outdated. However, just because it’s been around for a while doesn’t mean it’s ineffective. In fact, email is the most effective digital marketing channel today.
• Nurture leads according to their stage in your funnel
• Get more in-store visitors by promoting coupons and sales
• Drive traffic to your website
• Promote your content
Now, email accounts for the smallest percent increase in website traffic compared to blogging and social media, but this does not mean it is a less effective marketing channel. This information means that email marketing does work to drive traffic to your website, but improves that traffic less so than does blogging and social media.
Are you looking to get started with email marketing for your business? Start with these posts:
Coaching isn’t necessarily a digital marketing channel, but we’re including it in this post because as you’ll soon find out, coaching helps to increase the impact of each marketing channel.
Coaching might consist of using a consultant, an agency, or other marketing service. In our case, coaching is an added feature of our Guided Marketing Platform (Click here if you want to learn more about ThriveHive coaching).
• They are experienced in helping countless business owners and provide one-on-one, individualized guidance.
• They can spare you from a lot of time wasted by trial and error, as they’ve already learned a lot of the dos and dont’s
• They can help you make sense of your data so that you can compound your success
Here is how our customers have benefited from our coaching services: ThriveHive users who use coaching get 67% more website visitors per day than users who do not.
If the above channels alone work to market a business, then one can assume that combining those channels amplifies the impact. Just how much does it amplify? Let’s take a look.
There are many ways to combine blogging with other digital and non-digital marketing channels. For example:
• Promote your blog posts through social media posts and marketing emails.
• Turn your blog posts into eBooks that website visitors can download in exchange for providing their email address.
• Print out blog posts into physical guides you can hand out at events.
• Insert calls to action or even contact forms in your top performing blog posts.
• Start a blog subscriber list so readers can receive new posts in their inboxes.
• Those who use both blog and email get 132% more website visitors per day than those who do not.
• Those who both blog and post to social media get 171% more website visitors per day than those who do not.
• Those who use both blog and receive coaching get 191% more website visitors per day than those who do not
ThriveHive users with both a blog and a coach get 191% more website visitors per day.
Social media’s aforementioned versatility makes it an easy digital marketing channel to integrate with others. Here are some ways to do this:
• Print out fan posts to hang on a fan wall in your physical location.
• Promote your social media accounts in your marketing emails and on your website.
• Include screenshots of posts from events in your email newsletters.
• Those who use both social media and email get 111% more website visitors per day than those who do not.
• Those who use both social media and coaching get 165% more website visitors per day than those who do not.
• Those who use both social media and coaching get 171% more website visitors per day than those who do not.
ThriveHive customers who use both social media and coaching get 171% more website visitors per day.
The data out there and the data we’ve found here is more than enough to suggest that not only does digital marketing work, but also that combining digital marketing channels can amplify the impact of your efforts. There are many other elements of digital marketing, such as online directories, search engines, landing pages, and more, but if you’re just looking to get started, do so with a website, blog, social media, and email.