As a business owner, it’s important to ask yourself, “Am I taking the right steps to track my business online and target my customers effectively?” If the answer was “not really,” “I think so” or “ummm..”, then you may be missing out on a higher volume of potential business.
Below are 3 essential questions that will help you determine how to pinpoint your audience and leverage your data to drive leads and turn it into new streams of revenue.
Google Analytics is a free and powerful tool that easily installs on your website. In no time, you can have data that tells you all about your site: who is visiting, from which channels and websites they are finding you, what pages are they visiting, and how long are they spending on your site for each visit.
This is incredibly valuable, as you can use that data to influence marketing, strategy, and tactics to grow your target audience.
Without analytics tracking, your online storefront has no visibility into who is shopping, and what purchases and actions they take. It makes you guess what works and what doesn’t and leaves you at a disadvantage.
An informed business owner should collect customer information and use the analytics as an effective marketing tool. Google Analytics helps you correctly position your site and it’s content, and discover different types of buyer personas to introduce offers and information directly aimed at satisfying their needs.
By targeting your specific buyer personas, your potential customers can discover and engage with your online presence, and as a business owner, you can use this information to target these customers through digital marketing and services. Analytical tools allow you to know who your customer is, how to reach them, and why you need to continue to build that customer relationship.
You want new leads contacting you and making purchases, but do you have a clear idea of how they found you? Every opportunity that has a prospective customer interacting with your business is a sales opportunity, whether they are actively being sold or not.
Shoppers are always researching to decide if they’ll buy specifically from your company as opposed to your competition. The more information you know, whether they are browsing on mobile, tablet, or desktop, and what pages on your site they’re most interested in, the better you’ll be at proactively optimizing that funnel for better sales conversions.
In short, online traffic drives foot traffic, which drives more revenue.
There are many tools out there that you can utilize for your marketing efforts. Get started by leveraging digital data to drive foot traffic, and setting up your customer analytics to kickstart your analytics strategy and target your customers more effectively tomorrow.