• Deal and Offer Ideas to Increase Sales for Your Business

Deal and Offer Ideas for Business

Looking for a way to renew people’s enthusiasm about your business and boost your sales? A creative sale, deal, or offer could do the trick! There are many kinds that you could try depending on how you’d like customers to buy and what motivates them most. Below are nine short-term deals you might offer in-store, on your website or on social media. Although they could work in other settings as well, they are categorized according to where they’re best suited.

Related: Examples of Facebook Contests and Instagram Giveaways (free eBook)

Deal and Offer Ideas for Business

Attractive In-Store Offers

Would you like to bring more people through your doors and motivate them to buy more? These three in-store sales promotions can make it happen!

1. Win a Shopping Spree

Perhaps one of the most exciting in-store offers is an “enter to win” contest, allowing the winner to spend like royalty in your store. Well…that might be a little bit of an exaggeration.

Of course, you wouldn’t want to give so much merchandise that your business suffers because of it. Yet, a shopping spree to the value of $50 isn’t really exciting, is it? You do need to offer a considerable incentive for this to be effective.

2. Discount Coupons

Offering discount coupons from time to time can really get potential and past customers excited to buy. You can make your discounts even more enticing by applying them to any store items or limiting them to your most popular products. Which approach works best will depend on your customer base, so carefully consider who you’re dealing with.

3. The Two-Fer

Offering two of an in-demand product at a reduced price and for a short time creates a sense of urgency. Why? Because more value is available for less and “who knows when such a good deal will come around again?!” The two-fer can be a powerful tool in the hands of a clever business owner.

Irresistible Website Offers

How can you get a better ROI from your online store? Consider these three very persuasive marketing promotion ideas:

1. Free Shipping and Returns

What’s the cure for a bunch of abandoned shopping carts? Four words: Free shipping, free returns. These words put decision-making customers at ease since they don’t have to spend any extra to either get what they want or return what they don’t want.

2. Spend $X, Get $X Back

Many consumers would agree that it doesn’t feel as bad to spend money when you get some in return. It’s almost like paying less from the start and then having extra money to get other desirable products.

Plus, giving back to customers in this way usually results in more loyalty and business from them.  This kind of offer is a win-win for both you and your customers.

3. Increased Loyalty Points

Do you have a loyalty program in place for your repeat online customers? If so, doubling or tripling points for a limited time can be a great incentive to buy. Rewards—even those that don’t necessarily pay off immediately—can be a powerful motivator for customers.

Additionally, you might consider offering a “lump sum” of loyalty points for signing up for your loyalty program. This might move prospects and customers to buy more than they would have initially.

Enticing Social Media Deals

How can you use social media to generate excitement with short-term offers? Here are three clever ways.

1. Give Coupon Codes For Your Online Store

If you’re using social media properly, you’ve already gotten your followers interested in your products. No doubt, they’ve seen images of your latest offerings, heard about some noteworthy features, and perhaps even seen persuasive user-generated content from happy customers.

If so, a coupon code for your online store could be the nudge they need to make a purchase.

2. Do a Giveaway or Competition

You might choose to offer a desirable product or service to the giveaway winner for free. Or, if you’d prefer to just give a discount, a competition might be the better option. In either case, the point is to further limit your limited-time deal by allowing only one or a few to win the prize.

How exactly do giveaways and competitions result in more sales? Well, of course, you could gain a few customers through competitions for discounted products or services. But those few sales might not seem to amount to much.

Not to worry, though, since these types of offers create a heightened desire in your followers to have what you sell. If they don’t win the competition or giveaway, they may just go ahead and make a purchase.

3. Give Branded Gifts or Bundles

Both bundles and branded gifts mean giving additional value, which is difficult for many to pass up. You might bundle together your most popular or closely-related services for a reduced price. Additional value for less can be very enticing.

As for free, branded gifts given with orders, there are at least two benefits. 1) You could turn impressed customers into repeat customers, and 2) you can earn new customers who become aware of your brand through those gifts.

Why Should You Leverage Deals and Offers for Your Business?

At first, it might seem that offering deals is a self-destructive behavior that shortchanges your business. That would be terrible…if it were true. In reality, you benefit just as much as your customers. How can that be?

For one, you’re not offering endless, outrageous deals that’d eventually put your company at risk. For two, the sense of urgency and desire created by short-term offers mean that your sales can increase significantly. In fact, you could end up making more profit than you would if you were doing business as usual.

If one of your goals is to increase your sales, it might be time to think up attractive offers that can drive your success! If you’re thinking about doing a contest in particular, download our free eBook for some inspiration:

Nia Gyant
Nia Gyant
Nia Gyant is passionate about helping small business owners create and execute solid marketing strategies, and writes blogs with a particular focus on inbound marketing and branding.

Leave a Reply

Your email address will not be published. Required fields are marked *