Choosing a creative newsletter name can feel like a high-pressure situation. You need to get people’s attention while not taking it overboard or being too boring (or even worse: cheesy (gasp!)). If you’re struggling with creative newsletter names, we’ve got you covered. Check out these tips and tricks to help you on your way!
Related eBook: Email Marketing for Small Business Owners (free PDF)
Why Email Newsletters?
Email and newsletter marketing is one of the top marketing strategies employed by businesses today. Why? People like email because have more control with email than, say, social media. They can opt in and opt out easily (versus having to figure out settings on each social media platform), they can choose whether to open an email or not (as opposed to social media where, if you don’t care for a post, you still have to scroll past it), and they can delete emails they don’t like.
Businesses like email because…drumroll please…people check their email! Email marketing gives you the ability to reach audience members who want to be reached, to be creative, to keep current customers up to date on deals, products, and news, and to nurture leads into paying customers.
Why Have a Newsletter Name?
There are a number digital marketing strategies that are effective today, but with all of them in use by so many businesses, it’s hard to stand out with simply the channel you’re using. In order to capture the attention of your target audience and stand out above your competition, you’ve got to work on your messaging, delivery, and approach within each channel to shine.
Having a name for your email newsletter, or different names for your different email channels can:
- Help you stand out in your readers’ inboxes
- Help recipients differentiate your different email channels (Ex. your emails for coupons vs your emails with blog post roundups)
- Improve the feel of the newsletter (Readers feel like they’re part of a community, or they feel informed and secure)
- Increase the appeal of the newsletter (A catchy name helps to facilitate the joining of an exclusive community)
- Make it more shareable (A name that rolls off the tongue or is catchy is more fun to share and easier to remember (i.e. Thanks! I learned it from Tina’s Tuesday Tech Tips)
Approaches to Take with Newsletter Names
In addition to having catchy and effective subject lines, you can also use the email newsletter name itself to increase the appeal of your emails and maybe even increase open rates. Here are some of thee common tactics you can use to come up with creative newsletter names:
Simple rhyme schemes can be catchy and memorable. Choose a root word to build off of that ties into your business or simply use your business’s name:
• Renegade Arcade’s Cheat Sheet
• Letters from a Trendsetter
• The Pet Gazette
Online tools like Ryhmezone.com come in handy if you go this route.
Using words that begin with the same letter or sound falls under this category. Alliteration has been shown to focus a reader’s attention on specific sections of text and generate a natural rhythm. Specific sounds may also suggest various undertones. For instance “s” may strike a memory of a snake which implies a menacing quality.
• Monday Morning Memo
• Runner’s Review
• The Daily Dispatch
A pun uses a word or phrase’s double meaning to its advantage. These are particularly popular as they’re often humorous and clever:
• The Daily Press – would be great for a coffee shop!
• Fresh Thoughts – works for a grocer or florist
• Between the Lines – a tattoo shop
• The Drummer’s Beat – music teacher
Common Phrases in your Industry
Creative email newsletter names can also use industry jargon to grab a reader’s attention. If you have a very specific niche and you’re only targeting individuals in your field, this can be very effective in garnering a greater following:
• The Jury’s Account
• The Paper Mill
Treat your newsletter like a place that people stop in on from time to time. This helps create an atmosphere for the reader.
Words for Creative Newsletter Names
Start brainstorming words that you feel describe your business or the content of your newsletters, write them down then find synonyms for those words. You’ll end up with a slew of options but we’ll get you started with some basic choices:
If you’re providing regular updates, choose a name that suggests that. Go-to words would be:
• Update (The Daily Update)
• Pulse (Pulse of the City)
• Scoop (Get Scooped)
• Buzz (Buzzworthy News)
If the aim of your newsletter is to provide insights or information, choose more knowledgeable words or phrases:
• Thoughts (A Mother’s Thoughts)
• Report (The Philanthropic Report)
• Insights (Physician’s Insights)
Innovation and Leadership
Looking to establish yourself as an authority in your field? Your newsletter title can help present you to your readers as an industry expert. Choose words like the ones below:
• Forecast (Forecast from Wall Street)
• Front (Communications from the Frontline)
• Edge (Thoughts from the Razor’s Edge)
Customer or Community Newsletters
If you’re connecting with a wide customer base or community, use words that suggest the information will be useful to readers and their daily lives:
• Bulletin (Lakeview Bulletin)
• Living (Desert Living)
• Roundup (Neighborhood Roundup)
A newsletter which dispenses advice or support should make that as clear as possible to readers. These words will get your point across clearly from the start:
• Doctor (Notes from the Doctor’s Desk)
• Advice (Advice for the College Freshman)
• Center (The Small Business Center)
Don’t be afraid to get your creative juices flowing! Be cognizant of your audience and look for creative newsletter titles that will appeal to them and their interests. Using the suggestions we’ve provided and your own expertise about your ultimate goal in having a newsletter to begin with will lead you in the right direction.
Free Email Subject Line Examples
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