It’s a New Year! Whether you’re making New Year’s Resolutions or just need some motivation to amp up your marketing, January is a great time to get started with fresh marketing and blog ideas. Here are some ways to get the word out about your business.
Start the new year off right with a new marketing plan. Whether it’s a social media strategy or improving your SEO, all businesses can use a little help now and then. Schedule out your marketing ideas for the year by using a marketing calendar.
Break your social media or blog posts down by month for easier and faster marketing throughout the year. Check out our 2018 Marketing Calendar to see monthly holidays and marketing tips for them.
Start the New Year off right by making and posting your resolutions for 2016 – and ask your followers to post theirs! This is a great way to engage customers on social media. For example:
Just because the holidays are over doesn’t mean that they’re not ripe for being part of your marketing strategy! Customers and companies may have been busy or traveling over the holidays and not as active on social media.
You can also take advantage of #tbt (Throwback Thursday) on Twitter and Instagram and post pictures from just a couple of weeks ago to share with your followers. Show off the holiday party that you had or the New Year’s Eve festivities just last week.
Market your business both online and offline by highlighting upcoming events for 2017. Some upcoming holidays include President’s Day, Valentine’s Day, Mardi Gras, and St. Patrick’s Day. If you have anything planned for these events, like upcoming Valentine’s Day deals at your spa or a special Valentine’s menu at your restaurant, let customers know!
January 19th is a national holiday to celebrate Martin Luther King, Jr.’s birthday and commemorate his Nobel Peace Prize for his Civil Rights leadership. Many communities participate in a day of service to create a positive impact on the world.
Take part in a community day of service with your customers or employees. Create a buzz on social media and invite other small businesses to get involved. Banding together with others to better your local community is a great way to give back to your community while fostering a good business reputation.
January is National Blood Donor Month. Donating blood or helping or hosting a blood drive is a great way to get involved in charitable organizations in your community. Getting involved in community organization is an effective way to market your small business offline. So get out there and donate a pint or hand out cookies to those donating!
Take the time to say something nice on Compliment Day. What goes around comes around, especially in marketing! Show another small business some love on their social media or Yelp page and they may do the same and write reviews for you.
Building customer loyalty is important to small business because loyal customers create return business and are more likely to refer other customers. Increase sales and attract more clients through referrals by starting a customer loyalty program. How you do it is up to you but consider offering a free product or service discount for customers who come back a certain number of times. Offer current customers a discount on their next service if they refer a new customer. For more ideas on customer loyalty and retention programs, check out this blog post.
How do you set up a customer loyalty or referral program? Start by taking your list of hot leads and send the information to them via email. If you don’t have a list of hot leads, you can start with the list of people who you sent Holiday or New Year cards to or just send an email about the program out to your entire contact list.
Facebook is also a great way to advertise a loyal customer or referral program. Read about Facebook marketing here.
Much of the United States is covered in snow in January. Love it or hate it, you can’t stop it, so use it to your advantage! For example:
Keep your customers up to date on snow closings and delays on your social media pages!
Take advantage of Clean Out Your Inbox Week and go through old emails. Remember those emails you “starred” but likely never followed up on? If you’re like me, those are ideas that you sent to yourself while you were trying to fall asleep or names of people who you met and wanted to connect with at a later date.
Take the time to go through those emails – you could come across your next new customer or genius idea!
Need more blog ideas? Check out our 130 Blog Ideas to Rock Your Business Blog!