Cookie Policy

Last Updated December 4, 2019

This cookie policy (“Cookie Policy”) describes the cookies and other technologies that ThriveHive, through the affiliated companies UpCurve, Inc. and Conversion Innovations, Inc. dba ThriveHive (“ThriveHive”, “we”, “us” or “our”), uses on its website (the “Site”).

This Cookie Policy also describes the cookies and other technologies that we use in connection with our managed advertising and marketing services (“Managed Services”) and the proprietary software platforms and apps that we offer to our customers (including our Guided Marketing Platform, our customer-facing reporting dashboard (“RPM”) and our Perch app – together, the “Platforms and Apps”).

We have created this Cookie Policy to explain what these technologies are and why we use them, as well as your rights to control our use of them. This Cookie Policy forms part of our Privacy Policy.

Please note that we include references in this Cookie Policy to other websites that provide information about cookies and about opt-out choices. We are not affiliated with those sites or the third parties that operate them. We are not responsible for the content on those sites, and provide links to them for information and convenience only. 

By using the Site, you consent to the practices described in this Cookie Policy and the Privacy Policy and to the updates to these policies posted here from time to time.

Please note that if you are based in the European Economic Area, when you first visit the Site you will be asked to consent to the use of certain cookies and other technologies on the Site in accordance with this Cookie Policy, and if you accept, we will store them on your device. You may change your preferences at any time in our Preference Center. Certain cookies that are necessary for the operation of the Site do not require your consent (see below in the Strictly Necessary Cookies Section).

To make sure you stay informed of all changes, you should check these policies periodically. Updates will be referenced by the “Last Updated” date shown above.

Table of Contents

  1. How To Manage Your Choices
  2. Cookies and Other Technologies
  3. Cookies and Other Technologies Used on the Site
  4. Changes to Cookies and this Cookie Policy
  5. Contact Us

 

  1. How to Manage Your Choices

Please note that if you limit the use of certain cookies, you may be unable to benefit from the Site’s full functionality.

1.1 Controlling Cookies Through Our Site’s Preference Center

When you come to our Site, you may see a “cookie banner” that generally notifies you of our use of cookies on the Site and provides a link to this Cookie Policy and to our Preference Center where you can manage your cookie settings. You can allow or restrict different categories of cookies through the Preference Center, and you may change your settings at any time. 



 

1.2 Controlling Cookies Through Browser Settings

On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:

 

1.3 Mobile Devices

If you access the Site on your mobile device, you may not be able to control tracking technologies through the settings. You should check your mobile device’s settings to determine whether you can control cookies through your mobile device. 

1.4 Opting Out of Targeted Advertising

Targeted advertising is advertising that is personalized for you based on cookies that track your interests and behavior on websites. Several advertising industry associations offer consumers the ability to opt-out from online targeted advertising conducted by all of their member advertisers. If you would like to find out more information, please visit the websites listed below and follow the opt-out instructions there if you wish to opt-out: 

  • The Network Advertising Initiative’s online resources at optout.networkadvertising.org
  • The Digital Advertising Alliance’s consumer choice website at optout.aboutads.info
  • If you are located in the European Economic Area, visit the European Interactive Digital Advertising Alliance’s Your Online Choices opt-out tool here: youronlinechoices.eu
  1. Cookies and Other Technologies

2.1 What is a “Cookie”?

A cookie is a piece of information sent to your browser from a website and stored on your computer’s hard drive. Cookies can help a website like ours recognize repeat users and allow a website to track web usage behavior. Cookies work by assigning a number to the user that has no meaning outside of the assigning website. For more details on cookies and similar technologies, please visit www.allaboutcookies.org.

2.2 Different Durations of Cookies

Cookies can be stored on your computer for different periods of time. “Session cookies” only last for as long as the browser session and are deleted automatically once you close your browser. “Persistent cookies” cookies survive after your browser is closed until a defined expiration date set in the cookie (as determined by the party placing it), and help recognize your computer when you open your browser and browse the Internet again. 

2.3 First Party and Third Party Cookies

First party cookies are placed on a website directly by the owner of the site, in this case, W-Systems. Third party cookies are placed on a website by third party providers (for example, by companies that provide advertising tracking or web analytics services) and by advertisers on the website. We use both first-party cookies as well as third-party cookies, as described below.

2.4 Pixel Tags

We also use pixel tags (usually in combination with cookies), from the third parties described below, to get information about your usage of the Site and about your interaction with email or other communications. Pixel tags are a technology similar to cookies that can be embedded in online content or within the body of an email for the purpose of tracking activity on websites (for example, to know when content has been shown to you), or to know when you have viewed particular content or a particular email message.

  1. Cookies and Other Technologies Used On The Site

 

4. Changes to Cookies and this Cookie Policy

Our use of cookies may change from time to time. When they do, we will amend this Cookie Policy by issuing an amended version with a new “Last Updated” date.

5. Contact Us

If you have any questions or concerns regarding this Cookie Policy, you may contact us using the information below:

 

 

General Data Protection Regulation (GDPR) – European Representative

Pursuant to Article 27 of the GDPR, W-Systems has appointed a company called European Data Protection Office (EDPO) as its GDPR representative in the EEA. If you are an individual based in the EEA, in addition to or alternatively to contacting us, you can also contact EDPO regarding matters pertaining to the processing of your Personal Data under GDPR as follows: